We have seen a lot of great graphical cards at CeBit, but most of them have a small or minimal software bundle. Most of the brands think that it is better not to give any game than to give a average quality game. This may be true, but as most of the cards look and perform the same, we think this may be a very good way for Gigabyte to differentiate their brand from the others.
There is no info on how much Gigabyte is paying for each copy of the game, unfortunately.
More here.