After a much publicized break with Apple, NBC has decided to sell its autumn shows on
Apple claimed that NBC was leaving its iTunes marketplace because it wanted to charge more money for its shows. NBC denied this saying that what it wanted to do was have a more flexible approach than flat fees. What Apple did not offer, Amazon was happy to.
It seems that Apple was not telling the truth about the price. Episodes of programs such as "The Office" and "Heroes" are currently available for $1.99 on Unbox, and that new episodes will be added to the site they day after they air. Customers will be able to buy an entire season of a show at once.
Free pilot episodes of NBC's new fall shows, such as "Bionic Woman" and "Chuck," will appear starting September 10. According to Jean-Briac Perrette, president of NBC Universal's digital distribution division.
In an interview, Perrette said NBC Universal might like to sell single episodes of two different shows together, for example, or let customers who have already purchased several episodes buy a full season at a prorated price. Apple would not allow this.