Featured Articles

HP Stream is a Chromebook killer priced at $200

HP Stream is a Chromebook killer priced at $200

We have been hearing reports of a new breed of affordable Windows notebooks for months. It is alleged that a number…

More...
AMD Radeon R7 SSD line-up goes official

AMD Radeon R7 SSD line-up goes official

AMD has officially launched its first ever SSDs and all three are part of AMD’s AMD Radeon R7 SSD series.

More...
KitKat has more than a fifth of Android users

KitKat has more than a fifth of Android users

Android 4.4 is now running on more than a fifth of Android devices, according to Google’s latest figures.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 05 September 2007 13:24

Yahoo acquires BlueLithium for $300 million

Written by David Stellmack

Image

BlueLithium tracks Internet consumer behavior

 

Yahoo announced that it has reached a deal to acquire BlueLithium for $300 million. 

BlueLithium is a company that sells banner advertising on thousands of Internet Web sites where marketers pay for the ads based on their performance.  Unlike some of the earlier Web sites that simply tracked user searches on the Internet BlueLithium is a large advertising network that specializes in “behavioral advertisement targeting” to specific groups of Internet surfers visiting various sites.

Yahoo currently already offers a similar type of behavioral targeting to its site advertisers.  The BlueLithium acquisition will further consolidate this type of advertising industry in the U.S.

Read more here.

Last modified on Wednesday, 05 September 2007 13:40

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments