Google wants businesses and regulators throughout the world to
adopt international standards for protecting consumer privacy.
The move is ironic as Google is currently having privacy trouble with regulators over its plan to buy Internet ad service DoubleClick for $3.1 billion.
Google also collects information about search requests, which can reveal intimate details about a person's health, finances, sexual preferences and other sensitive topics.
Peter Fleischer, Google's chief privacy officer, told Associated Press that the privacy crusade had nothing to do with the DoubleClick deal.
He said that people were looking to Google to show some leadership and be constructive.