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Advertising campaign
Chipmaker Intel is drawing up a merchandising program for its channel using Google's AdWords system.
Intel will build a virtual marketing storefront for its thousands of channel and reseller licensees using the system.
It will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services.
Google is providing Intel with a suite of tools within that storefront that will help the users create and manage AdWords campaigns using things like pre-approved ad templates.
The move is a change from the past where Intel narrowly focused all its merchandising for its "Intel Inside" licensees.
More here.
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