launched yet another proprietary memory card format, this time for high-end professional camcorders and it's called SxS PRO.
The SxS PRO cards will be used with Sony's XDCAM EX series of professinal camcorder which will be launched some time this autumn, we presume they can't be too far away.
Sony claims reduced transfer times compared to the SxS cards when it comes to large datafiles from high-def camcorders at speeds of 800Mbps.
The new format is based on the ExpressCard standard and you can slot an SxS PRO card into an ExpressCard slot and transfer the files to your computer that way.
An 8GB card will cost about US$500 with a 16GB card retailing for $900.
You can check out the full press release here