Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 July 2007 09:39

Nvidia wants more of handheld market

Written by Fuad Abazovic


Image

100 million is far from enough


Nvidia publically said that it wants to grow its handheld and navigational device business. Nvidia created about $100 million of its revenue from this market and obviously it wants much more of that.


Nvidia can grow in the cell phone market and wants to create opportunities as well. As Nvidia's CEO said, you have to target your customers very carefully, but at the end the company hopes to get a lot of this market.


Nvidia plans to make top to bottom offers from high end phones to low end phones, so that any potential customer can make more than a single design win with Nvidia’s chip.

The first handheld / mobile chip from Nvidia comes this year and all the current Goforce mobile processors came from a company that Nvidia swallowed earlier.

Nvidia will primarily design its handheld processors for Windows Mobile, but some of the design wins will work well on Symbian. This is going to be a tough one for Nvidia, as Texas Instruments, Qualcomm and even ATI are tough player in this market.

Last modified on Thursday, 26 July 2007 09:49
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments