Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 July 2007 09:39

Nvidia wants more of handheld market

Written by Fuad Abazovic


Image

100 million is far from enough


Nvidia publically said that it wants to grow its handheld and navigational device business. Nvidia created about $100 million of its revenue from this market and obviously it wants much more of that.


Nvidia can grow in the cell phone market and wants to create opportunities as well. As Nvidia's CEO said, you have to target your customers very carefully, but at the end the company hopes to get a lot of this market.


Nvidia plans to make top to bottom offers from high end phones to low end phones, so that any potential customer can make more than a single design win with Nvidia’s chip.

The first handheld / mobile chip from Nvidia comes this year and all the current Goforce mobile processors came from a company that Nvidia swallowed earlier.

Nvidia will primarily design its handheld processors for Windows Mobile, but some of the design wins will work well on Symbian. This is going to be a tough one for Nvidia, as Texas Instruments, Qualcomm and even ATI are tough player in this market.

Last modified on Thursday, 26 July 2007 09:49
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments