Austrian Kurier magazine (printed Iissue from 30th March 2008, page 23) has reported that all four CEOs of Austrian mobile providers have Nokia phones. Mr. Nemsic, the CEO of Mobilcom Austria, a company behind A1 and Bob networks, has a Nokia N95. This network is still predominant in Austria with about 40 percent market share.
T-mobile Austria CEO, Rober Chavatal, also has an N95 as his T-mobile and low-cost network Telering have 34 percent of the Austrian market share.
The third in line is Michael Krammer, an ex-military man that is mainly responsible for the 1 cent a minute tariff, has an E90 communicator and his network holds some 20 percent of the Austrian market. The whole of Austria has some 8.3 million inhabitants.
The last is the struggling Drei, or simply 3, the third generation only provider with six percent of the market. It’s CTO, Jan Trionow, also has N90 communicator.
We salute Nokia’s marketing managers in Austria as they got themselves the best advertising ever that cost four freebee phones.