Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 04 March 2008 09:25

Acer buys E-TEN

Written by test
ImageImage

No more Glofish

Acer has made an offer of US$290 million on smartphone maker E-TEN, which is best know for it's range of GPS equiped smart phones that go under the Glofiish brand. It's an outright purchase of the company, but Acer is doing a share swap rather than a cash purchase. Both Acer's and E-TEN's board of directs have approved the purchase and the deal is set to close by Q3 this year.

It might seem like an odd purchase on Acer's behalf, but the company has been struggling in the PDA market, which has been in a steady decline over the past few years. E-TEN, on the other hand, has just started to expand and grow as a company and is one of the more exciting Windows Mobile device makers in the market, at least when it comes to product differentiation.

If Acer can combine its design team with E-TEN's technical know-how, we could end up seeing some rather nice looking and well specced handsets once the acquisition is finished. Time will tell what will come of things, but Acer has a much stronger brand name than E-TEN, so it's very likely that we'll see Glofiish devices in many more markets than we have to date, but most likely under a different brand.

You can find the press release here
Last modified on Tuesday, 04 March 2008 15:49
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments