Matsushita say they will have organic light-emitting diode (OLED) panels for use in televisions within three years.
The joint venture, Toshiba Matsushita Display Technology Company, has introduced a 20.8-inch OLED display panel, and aims to begin full commercial production of OLED panels for flat-screen televisions by 2009.
So far the 20.8-inch panel is the biggest screen size for polymer-type OLED displays which has normally been seen on two to 3.5 inch mobile phones and other portable devices.
The 20.8-inch panel can manage a resolution of 1,280 by 768 pixels (WXGA) and handles 16.7 million colours. OLED panels consume very little power, provide wide viewing angles, thin profiles, and high contrast.