Featured Articles

Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 17 October 2007 12:48

Film Executives Fuming over Halo 3 release

Written by David Stellmack

Image

Claim video game is hurting film earnings


Halo 3
grossed US$170 million in first day sales and that revenue has grown to more than $300 million as of early October. Movie box office sales in North America are a sharp contrast to these numbers, however, and Master Chief of Halo 3 is taking the heat for the box office numbers decline.

Total industry film ticket sales were reported at $80 million for weekend of October 5th, which is a decrease of more than 27 percent from the same period last year, and according to research reports this is the film industry’s worst weekend ticket sales period since 1999.  Many film executives are carping over the disappointing box office results and are blaming Halo 3 for the poor turnout.

Microsoft, however, was more than pleased with Halo 3 sales and with the lack of box office turnout.  According to one of Halo 3’s Product Manager at Microsoft, the popularity of Halo 3 was expected and gaming has become so popular that it is now capable of competing with films:  "We marketed it like a film and now we're just as big or bigger than film."

Read more here.

Last modified on Wednesday, 17 October 2007 14:09
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments