Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 14 February 2008 07:38

Nvidia spent 4 to 5 million on Crysis marketing

Written by Fuad Abazovic

ImageImage

Sources close to the company claim


When Nvidia said it didn’t spend any cash on Crysis this might have even been partially true. It is a digital world so barely anyone sees any bills these days. Nvidia, on the other hand, did spend a lot of money on Crysis marketing.

Sources very close to the company have said that the company spent some 4 to 5 million dollars in marketing. They didn’t give the money, they simply spent it for marketing, and I am sure that that makes a huge difference.

A significant amount of money was burned in Crysis launch events that Nvidia did in Turkey, Norway, Finland, Mexico, Switzerland, Australia and the common countries in E.U. and U.S.

Nvidia also spent a lot of money on Geforce LAN in San Francisco where it wanted to put some focus on Crysis.

This number of 4 to 5 million also involves some Add-in board partners and OEM bundles that Nvidia did with the game.

So Nvidia didn’t give any cash, just the value worth of $4 million. I wish it invested this kind of money in independent publishers such as ourselves, as we would surely see a lot of value there.

Last modified on Friday, 15 February 2008 05:50
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments