Dirk Meyer says the company is working on a new low-power
mobile platform which could take on Intel's Atom. Samples should ship
sometime in 2010.
However, Meyer, who believes netbooks will fade away as a separate
product category, says the new chips will be used for notebooks, not
netbooks. The important thing to point out is that AMD expects the new
platform to end up cheaper than the Atom, and in this ultra-cheap
market segment, even a slight price difference could mean a lot.
Another thing AMD has going for it is its prowess in IGP design.
Meyer also said AMD is developing a new platform for thin and light
notebooks, which will be positioned between Congo and Yukon. He also
believes ARM-based netbooks will have a tough time penetrating the
netbook market, as they lack proper software support, i.e. Microsoft
won't port Windows for such devices.
Also, AMD will soon launch a new mainstream mobile platform, codenamed Tigris.