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Tuesday, 22 June 2010 10:10

ATI is working on its version of Optimus

Written by Fuad Abazovic
ati_logo2009

Automatically switchable graphics
Nvidia's Optimus technology has been a great success and since ATI was once the leader in the mobile GPU segment, they want a piece of that pie for themselves.

ATI has made switchable graphics before Nvidia, but with its solution you needed to switch the GPU on and off manually. ATI’s Optimus should do the same as Nvidia’s Optimus, switch the discrete GPU off when it’s not needed, and it should do this automatically.

ATI potentially has a lot of market as it can offer such a solution to both ODMs who want AMD and Intel based notebooks, since AMD / ATI switchable graphics already work with Intel integrated chipsets.

We have heard that notebook manufactures expect to have ATI’s version of Optimus by the end of the year, but we don’t have any more accurate timeframe than that.

Last modified on Tuesday, 22 June 2010 11:39
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Comments  

 
+9 #1 AndromedaB 2010-06-22 10:38
bad times for nvidia?
 
 
+11 #2 nele 2010-06-22 10:41
Quoting AndromedaB:
bad times for nvidia?


Well, it's been bad times for Nvidia since... hmmmm mid-2008?
 
 
+12 #3 yourma2000 2010-06-22 10:44
Quote:
and since ATI was once the leader in the mobile GPU segment



was once the leader? they still are, they own the majority market share in mobile GPUs, just over 50% last time I checked, and that's against both Intel and Nvidia.
 
 
+3 #4 Nerdfighter 2010-06-22 11:03
So, Optimus gets competition :-) I think it's already possible to switch ATI GPUs in some certain notebooks, but you have to do it manually and the screen goes black for a couple of seconds. Not a big deal, but still, having it switch automatically is pretty neat. Only complain is, that Nvidias DX11 architecture is one steaming power hog. Let's hope that GF104 really is as good as they say.
 
 
0 #5 nele 2010-06-22 11:44
Quoting Nerdfighter:
So, Optimus gets competition :-) I think it's already possible to switch ATI GPUs in some certain notebooks, but you have to do it manually and the screen goes black for a couple of seconds. Not a big deal, but still, having it switch automatically is pretty neat. Only complain is, that Nvidias DX11 architecture is one steaming power hog. Let's hope that GF104 really is as good as they say.


The thing with manual switching is that most consumers don't really know what they've got under the bonnet - i.e. they won't use it...

That's why automated switching is a big deal, if it's manual it can't save nearly as much energy, especially if you consider average consumers aren't as tech savvy as fudzilla readers.
 
 
-2 #6 dhoom 2010-06-22 12:34
i think nvidia will soon have to move away as a graphic hardware manufacturing company considering the way they are loosing market share n also their interests in other segments like GPGPU,Tegra etc...
 
 
+3 #7 guideX 2010-06-22 14:00
IT'S OVER, NVIDIA IS FINISHED

Optimus did not take off because Nvidia rushed it in an effort to stop their share prices from bleeding out. It is so fail that Apple had to alter and improve it so that it would be sufficient for its notebooks.

ATi will do it properly and this time it will take off!
 
 
0 #8 iicsus 2010-06-22 17:00
nVidia is in some rough waters, but i don't think it's gonna go away as a graphics hardware manufacturer. They still have the upper hand with CUDA, PhysX and (surround) 3D Vision. They're the only ones who offer 3D-BluRay on the PC with their 3D Vision kit, that is if you choose the best solution - LCD shutter glasses. Oh, and you can have a fry-up at the back of a GTX480.
 
 
+2 #9 blandead 2010-06-23 06:40
yea the only thing nvidia has going for it is its 3d support.. everything else is proprietary which is dumb. Developers won't code usually apps to be optimized for CUDA only but so it works with both cards..

anywho ati optimus will rock because their mobile gpus are great i wouldn't buy a laptop without one
 
 
+4 #10 scheilinkin 2010-06-23 08:57
they will call it Megatron :lol:
 

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