Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 25 June 2010 08:56

Chevrolet to advertise using Kinect

Written by David Stellmack


Will work with Microsoft to promote Volt
Microsoft will be teaming up with car maker Chevrolet in an effort to increase the awareness of both the new electric car called the Volt and Microsoft’s new Kinect for the Xbox 360. The cross-promotion will start later this fall.

Chevy dealers who are part of the promotion will have showrooms equipped with a special Kinect display that will allow consumers to get a firsthand look at Kinect for Xbox 360 and the new game, Joyride, ahead of actual release. After its official release Microsoft will make public an advertisement on the dashboard which will allow players to download their own Volt vehicle which they can then drive in Joyride on their Kinect-equipped consoles at home.

Of course, a number of other possibilities could also be in store. Microsoft and Chevrolet will be trying many different things to cross-promote each other’s products. This could be interesting, as depending on consumer reaction it might be one of many new ways for advertisers to start being more interactive in reaching today’s high tech consumers.

Microsoft is no stranger to these types of promotions with car companies, as they have teamed up with a number of car makers in a variety of promotions previously, including the Yaris game download promotion as well as special car maker downloads for Forza, for example.

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

Comments  

 
0 #1 janeangel 2011-07-30 06:22
I have also read that GM will gonna produce 70000 more chevrolet volt by 2012. Here chevrolet is using kinect will be very innovative way of promoting Chevy volt. http://bit.ly/qsiLyb
 

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments