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Friday, 25 June 2010 09:53

Intel scores own goal in handbag war with Nvidia

Written by Nick Farell

Reasearch paper is daft
Intel thought it had dealt an Ace when one of its boffins presented a paper at the International Symposium on Computer Architecture.

The paper claimed that Nvidia's two-year-old GTX 280 GPU is not, in fact, 10X to 1000X as fast as the eight-month-old Core i7 960 CPU. When it came to supercomputing workloads it was just 2.5- 14 times faster.

The point scoring paper actually made the mistake of admitting that the rival could get a 2.5× speedup on any code which can be installed much cheaper than Intel's top-of-the-line CPU. If it managed a 14 times speed up it would be even better.

Intel engineers were cross that Nvidia was promoting papers that tout a 100 times or even 1000 times speedup from using Nvidia GPUs but one of the things you don't do is admit that they are still faster than what you have on offer.

Generally it would have been better to ignore the Green Goblin and walk away. But for some reason Intel couldn't just shut up.
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+3 #1 JWellington 2010-06-25 10:16
Fortunately for Intel, they can get away from something like this fairly unscathed.
-7 #2 pogsnet 2010-06-25 10:21
It is because Nvidia's campaign is "You don't need super fast CPU but rather a powerful GPU". If Nvidia's claim were true what you only need is a dual core with highend GPU nothing more nothing less.
0 #3 Johndoe 2010-06-25 10:53
The mentality around here seems shocking. I've read much of Nick's in a few places but this seems petty, ridiculing a tech company for being open and accurate, basically being honest.

I can only imagine the fieldday you would have had if someone else revealed those numbers, how this would be a 180 change about how they should just come clean.

Very petty.
-4 #4 O_513 2010-06-25 11:28
Just as I was reading this "Shut up" from the Blackeyes Peas starts playing on the radio :D
+8 #5 yourma2000 2010-06-25 14:21
Intel need a new slogan, it should go something along the lines of "DERPA DERP DERP!"
+9 #6 ASilver 2010-06-25 18:35
It wouldn't surprise me if this had been nVidia's goal in the first place. They knew it was faster, so by making absurd claims, they goaded Intel into "correcting" them, but admitting it was true. It was a very bad move by Intel frankly, since it is hard to imagine what they can gain by screaming, "Liar! You are only FOURTEEN TIMES faster than us."
+1 #7 dicobalt 2010-06-26 12:27
Intel has been out of the math coprocessor business for a long time now. Intel tried to make Larrabee but they set their sights too low and probably tried to be too fancy about the design of the chip.
+1 #8 Gluckstaler 2010-06-28 06:11
Did anyone wonder why Intel compared the i7 with the GTX 280?

It's the so for supercomputing important Peak DP GFlops performance!

Core i7-960: 51.2
GTX280: 77.8
GTX285: 88.5
HD 5870: 544.0
GTX480: 672.5

So the GTX480 is in reality 10-20x faster than the Core i7, in my opinion a big difference...

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