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Tuesday, 06 July 2010 10:05

Brit set to make a fortune out of .xxx

Written by Nick Farell
y_money

Porn outfits will have to pay him
A Brit who has managed to convince ICANN to set up a .XXX porn getto on the world wide wibble is set to make a fortune from flogging domain names to the adult industry. While many in the porn industry don't want a .xxx domain name, they will have to stump up the $60 needed to register in the virtual domain to protect their brand names from being stolen.

That is where Stuart Lawley comes in. His outfit ICM Registry is tipped to get the right to flog the domain names. If it goes ahead ICM, based in Jupiter, Florida, stood to earn $US200 million a year from .xxx.

Lawley argues that the domain gave parents more control and allowed internet users to filter out unwanted pornographic material. "There's a noisy little section of the adult industry that's not happy about this, but the majority is," he claims.

With more than 153,000 registration requests for the domain, Lawley said he was planning a "PayPal for porn", an online system across .xxx that could process $US1 billion a year in transactions. He expects to eventually log between 3 million and 5 million registrations and become the preferred domain for the industry.

Nick Farell

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