AMD has big plans for Fusion and its planning to launch an investment drive aimed at building a strong base among developers.
In an interview with PC World, AMD’s Director of Fusion Marketing John Taylor announced AMD’s plans to invest in software companies to develop applications suited to the new generation of CPUs. Taylor also noted AMD would invest in hardware companies, such as ODMs and component makers in an effort to expend the Fusion market.
Taylor said that AMD’s goal is to accelerate the introduction of unique computing solutions and applications specifically designed to take advantage of Fusion’s integrated architecture. He pointed out that GPUs could, among other things, accelerate security applications and rendering in browsers.
Both AMD and Nvidia have supported efforts to utilize GPU computing in the past. AMD provides assistance to OpenCL developers and Nvidia has been promoting CUDA for years.
Taylor confirmed that AMD has already made some Fusion-related strategic investments, but he did not reveal the identity of companies taking part in the program.