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Thursday, 15 July 2010 09:50

Apple to hold iPhone 4 press conference tomorrow morning

Written by Jon Worrel
apple  iphone_4_steve_jobs

Likely to discuss antenna issue and iOS 4.1 software fix
Several hours ago, Apple announced that it would hold a press conference tomorrow on Friday morning to discuss the iPhone 4, as growing concerns about the device's antenna issue spread through popular consumer media like wildfire and add to the company's massive PR nightmare.

To give a brief perspective of just how immediate this press conference was announced, Apple began notifying its selected guests on Wednesday evening and expects them to make it over to their headquarters by Friday morning. This gives a large portion of press analysts and bloggers just a little over a day's notice to fly out from the East Coast and all over the world and join the fruit-themed toymaker at an open-ended discussion of the iPhone 4. For many, this means last minute cross-country flights, of which Apple will not be paying for. So in order to make it up to these poor souls who have been dragged into attending the event for business purposes, we sincerely hope that the company is prepared to give a humble, open-ended meeting and answers every question about the iPhone 4 that has been widely publicized up until this point.

apple_headquarters_cupertino

Apple Headquarters - 1 Infinite Loop, Cupertino, California

If successful, this will be the first time the company straightforwardly addresses the public on the antenna drama that has plagued the iPhone 4's product image since launch day on June 24th. TechCrunch blogger M.G. Siegler has pointed out that the company will probably mention the iPhone 4 actually has the best antenna Apple has ever produced. He also assumes that its engineers will undoubtedly present scientific results to back their claims, and suspects that there might be several antenna engineering specialists and wireless industry experts in the room to offer their insights as well.

The fun begins tomorrow morning, July 16, 2010, 10am PST at Apple's headquarters in Cupertino, California. A few notable Apple bloggers have already reported they will be attending the conference, and we look forward to the information they post as it becomes available.

 

Last modified on Thursday, 15 July 2010 12:14

Jon Worrel

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Comments  

 
+4 #1 Bl0bb3r 2010-07-15 11:05
People, if you're attending, this time really TURN OFF your Wi-Fi or Jobs will make an ass out of himself... again!
 
 
+1 #2 LaLisa 2010-07-15 19:23
If they try the BS that the bumper is the fix, I'm going to join one of the class action law suits! I was one of the idiots who stood in line for 7 hours on release day, went back a few days later and forked over another couple hundred for extended warranty, mobile me and a bumper (which was the first time I'd found them in stock at either Apple or AT&T. I just have to touch the antenna area with the bumper near the antenna and I loose all bars. Even if I'm on WiFi, I can open an app and it will tell me I don't have a connection or that it cannot connect. This phone replaced my 3G and has a quarter of the speed when I have bars/connection. I'm sooooo disappointed!!!
 

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