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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 15 July 2010 12:58

GTX 480 slips to under €400

Written by


GTX 465, 470 also see some cuts
ATI is not the only company slashing prices lately, as Nvidia has apparently cut Fermi prices in recent days as well.

Mind you, the price cut does not appear to affect the entire GF100 range, but the GTX 480 is now available at as low as €394 in continental Europe. Most retailers still carry it at €449 or more, but some Austrian and German companies have already cut their prices to under €399. However, there is a catch. Two reference GTX 460 768MB cards in SLI are some 15 percent faster than a single GTX 480, but at the same time they are around 15 percent cheaper than a GTX 480.

The GTX 465 is bound to see a lot of in-house competition from the GTX 460 1GB, so it has already shed part of its value in recent weeks. Although it retailed around the €270 mark a month ago, prices dropped to around €250 some two weeks ago and as of today the lowest list price stands at €219, about the same as a 1GB GTX 460 card. The GTX 470 saw the smallest price drop, but we’re not huge fans of it to begin with. It’s currently available at €282.

As we said earlier, AMD has all but officially cut the HD 5830 MSRP to $199 and most retailers have adjusted their prices accordingly. However, according to our sources the outfit will not reduce HD 5850 just yet. In fact, the HD 5850 is one of the few cards ever to have its MSRP increased after launch. We were hoping pressure from Nvidia would be enough to sway AMD towards more price cuts, but it appears the red team is not too impressed with Nvidia’s GF 104.
Last modified on Friday, 16 July 2010 00:09
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Comments  

 
+13 #1 Warhead 2010-07-15 13:26
That's what we all have been expecting...not a big decrease but enough to trigger the market share battle between AMD and Nvidia (once again). :D

Hopefully the biggest cuts will come in Q3/Q4.
 
 
+10 #2 nele 2010-07-15 13:41
Quoting Warhead:
That's what we all have been expecting...not a big decrease but enough to trigger the market share battle between AMD and Nvidia (once again). :D

Hopefully the biggest cuts will come in Q3/Q4.


The GTX 480 apparently dropped this morning, or late last night... But I think it's still not enough to catch up with ATI.

Let's face it, high prices were only part of the problem for Fermi... :-*
 
 
+11 #3 Alexko 2010-07-15 16:40
It seems to me that GF100 will be discontinued as a gaming chip, and that we're seeing NVIDIA and their partners trying to get rid of inventory.
 
 
+8 #4 pogsnet 2010-07-15 23:27
It just prove the Fermi (GF100) is not selling well like pancakes as previously reported. All are just publicity stunt, now they are stuck in huge volume to dispose.
 
 
+4 #5 Bl0bb3r 2010-07-15 23:53
That's just poor marketing management. On one hand, if they priced 460 to half of what a 480 is they would ruin their advantage over ATI's 5850. On the other hand, they sell poor-profit Gf100 chips under their value, and that's losing money they win on 460. So they have a bad option and a worse option. Quite f-tastic!... pardon my French!

@pogsnet, what huge volume? Nvidia never ordered that many wafers to get overstocked. If they planned this right and the GF100 yields we poor as Demerjian projected, they they should not have a problem overstocking their broken chips. Mainstream full speed ahead!

Let the price wars begin!
 
 
0 #6 bogbox 2010-07-16 10:42
Nvidia is probably trying to get rid of 480 448 shader and than will pull out the 485 512.This new card will have better power/heat and noise lower.Also will have better performances because of the higher clock speed of the shaders.

My 2 cents.
 
 
-2 #7 SiliconDoc 2010-07-20 03:15
Quoting pogsnet:
It just prove the Fermi (GF100) is not selling well like pancakes as previously reported. All are just publicity stunt, now they are stuck in huge volume to dispose.

I've checked newegg, the 480 and 470 have weeks ago OUTSOLD the 5870 and 5850 COMBINED BY FAR.
The big secret of the red roosters is the 5770 IS THEIR BIGGEST SELLER - PERIOD BY A LONG SHOT.
Now the 460 is going to MOW DOWN ati completely at $199, and the 1G version at 30 bucks more is going to KILL the tiny 5850 sales.
NVIDIA has CUT PRICES ACROSS THE BOARD ON ALL 400 SERIES. SEE THE EGG LOSER ATI FANBOYS !
 

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