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Wednesday, 21 July 2010 08:39

Redbox considers streaming

Written by David Stellmack


Rental kiosk vendor may expand offerings
Redbox is apparently considering getting into the movie streaming arena. The rental DVD kiosk vendor apparently is fairly close to making an official announcement with details about the service in October.

From what our sources are whispering, the Redbox streaming service is offering 100,000 titles and it will use a Web service for delivery and expansion of its online presence. Very little is actually known about Redbox’s plan, but sources suggest that the plan is still in flux, with final details to be announced in October.

The decision for the movie rental kiosk company to expand into the streaming space could prove to be a wise decision.  The company does have a presence already on the Internet that would translate well into adding streaming support, which would in turn add a new revenue stream to a company that has relied on traditional DVD rentals as its main revenue source.

Redbox has been seeing some increased competition in the movie kiosk rental space, as NCR has been rolling out Blockbuster-branded kiosks that the company has released in partnership with Blockbuster. The addition of streaming revenue might help to offset some of the negative effects of recent movie rental kiosks from other vendors. Redbox still remains the leader in the movie rental kiosk space, however, within the US.

David Stellmack

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