Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 23 July 2010 08:40

NEC cuts prices for USB 3.0 chips

Written by Nick Farell


Counters competition fromTaiwan
Japanese chipmaker NEC is planning to slash prices for its first- and second-generation USB 3.0 chips in the fourth quarter and will launch its next-generation models with a price below US$2 in the first quarter of 2011.

Digitimes said that market watchers expect USB 3.0 chip shipments to reach 20 million units in 2010 and over 40 million units in 2011. Mostly it is Taiwan-based chipmakers ASMedia Technology, a subsidiary of Asustek Computer; VIA Technology; Etron Technology and US-based Fresco Logic who are cleaning up. ASMedia has cut its USB 3.0 chip prices down to US$1.7-1.8 for batch orders recently, but NEC has a bit of time before its rivals make any significant impact.

All three Taiwan-based chipmakers have not yet passed certification by USB-IF and their USB 3.0 chips can't ship until October or November. NEC currently has more than 90 per cent share of the USB 3.0 market and its price cut in the fourth quarter is expected to help further strengthen its position.

On top of that it has a range of third-generation USB 3.0 chips, which feature higher performance and lower power consumption. This is not much more expensive than the cheaper older gear and should also help to see off opposition.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments