Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 23 July 2010 08:40

NEC cuts prices for USB 3.0 chips

Written by Nick Farell


Counters competition fromTaiwan
Japanese chipmaker NEC is planning to slash prices for its first- and second-generation USB 3.0 chips in the fourth quarter and will launch its next-generation models with a price below US$2 in the first quarter of 2011.

Digitimes said that market watchers expect USB 3.0 chip shipments to reach 20 million units in 2010 and over 40 million units in 2011. Mostly it is Taiwan-based chipmakers ASMedia Technology, a subsidiary of Asustek Computer; VIA Technology; Etron Technology and US-based Fresco Logic who are cleaning up. ASMedia has cut its USB 3.0 chip prices down to US$1.7-1.8 for batch orders recently, but NEC has a bit of time before its rivals make any significant impact.

All three Taiwan-based chipmakers have not yet passed certification by USB-IF and their USB 3.0 chips can't ship until October or November. NEC currently has more than 90 per cent share of the USB 3.0 market and its price cut in the fourth quarter is expected to help further strengthen its position.

On top of that it has a range of third-generation USB 3.0 chips, which feature higher performance and lower power consumption. This is not much more expensive than the cheaper older gear and should also help to see off opposition.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments