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Monday, 26 July 2010 10:21

StarCraft II could sell 7 million

Written by David Stellmack
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Projected first fiscal year of sales
Activision Blizzard could be on track to sell 7 million copies of StarCraft II in the first fiscal year when it finally is released next week, according to industry sources. If this proves to be true, the company could bag an estimated $171 million in profit for the current fiscal year on an estimated $350 million in sales.

Activision Blizzard is backing away from claims that StarCraft II cost almost $100 million to create by stating that the game did not cost $100 million. The game comes ten years after the release of the first StarCraft title and the game has always enjoyed a large following.

The original StarCraft has sold over 9.5 million copies since release, with an estimated 4.5 million of those copies being sold in South Korea where the game is a national sport. It is expected that sales will again be strongest in South Korea when the game is released.

It is estimated that Activision Blizzard will be able to move almost 6 million copies before the end of the year, according to analyst estimates, with a strong possibility that the sales numbers could go even higher than that.

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