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Tuesday, 03 August 2010 09:41

Sony starts to make money again

Written by Nick Farell

PS3 helps out for once
Sony has started making money again thanks to a combination of increased computer sales and tellies. But the word on the street is that Sony is finally making cash from the PS3.

After years trying to flog the PS3 at outragious prices and being surprised that people bought XBoxes and the Nintendo Wii instead, Sony dropped the price to something a little more reasonable and people started to buy them.

Sony's Networked Products and Services, which are PCs and PlayStations, recorded a 32.4 percent year-on-year increase. During the quarter, 2.4 million PS3s were sold. There were 1.2 million PSPs and 1.6 PS2s sold in that same period last year. Overall revenue inched up 3.8 percent, and the company posted a US$295 million net profit.

Now if Sony had listened to what I was writing two years ago and competed with Microsoft on price rather than sitting smugly back and saying “people will buy it” it might have made it back into the black a damn sight quicker.

Nick Farell

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+8 #1 boobster 2010-08-03 10:00

you could have been wrong the whole time. Maybe higher volume was not the answer Sony needed back then. Maybe it was only recently that they were able to start building it for substantially less.

I'm going to guess that Sony has people to analyze different sales strategies and potential outcomes.
+3 #2 guideX 2010-08-03 10:08
Go away Nick, bring back Fuad.

How the hell do you expect Sony to give you a blu ray player, IBM Cell processor, custom XDR ram, wifi and a HD for cheaper then an Xbox ?

I don't get it did you want Sony to release a shit console like Microsoft's so they could make profits for themselves rather then raise the standard for consumers, and their quality image?

Get lost.
0 #3 yasin 2010-08-03 12:24
wow, mr writer, you are so clever.....not.
business doesnt always work this way.the ps3 is ridiculously more powerful than the xbox, the parts are much higher quality, it makes sense that now those valuable components are now cheaper, sony can lower their prices.
+6 #4 Morse 2010-08-03 14:17
You guys are missing the point, yes the ps3 may be far more powerful than the 360 but it doesnt matter as intiial sales were so weak putting off devs as potential audience was low. You think sony will play the next round with expensive tech? if they do then they really are mad as the wii/360 have totally spanked sony in terms of raw sales and like in any business thats what counts.
+4 #5 Bl0bb3r 2010-08-03 20:12
Sony was supposed to sell the PS3 under the cost of production, since it's an expensive toy, but to gain profit from licensing its platform tools to devs. Unfortunately, the market was flooded with PSO, PS2 and Xbox'es prior so the interest in PS3 was only to newcomers and actual gamers that wanted to pay that much for something not that valuable as a whole.

They also botched it when they dropped their Emotion engine. I was going to get one, but after that announcement I was like meh. PS3 games were expensive and still are while PS2 games are available by the truckload. So, one lost sale for Sony and one added to ATI/AMD, Seagate, Asus... etc. Yeah...

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