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Friday, 06 August 2010 10:01

Nvidia cuts Fermi prices once again

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GTX 470 catches a break
Nvidia is apparently slashing Fermi prices once again. Several weeks ago the outfit dropped GTX 480 and GTX 470 prices, but it appears that the price cut did not have much effect, so prices are tumbling once again.

This time around Nvidia is focusing on the GTX 470 and the GTX 465, which is on life support as it is. The GTX 470 has seen a significant price drop from around €300 to €269. The cut moves the GTX 470 much closer to HD 5850 pricing. After Nvidia’s last price cut AMD did not even bother slashing a few cents off the HD 5850 MSRP and it is still selling at the same prices as some nine months ago, which is impressive to say the least.

GTX 465 prices have also gone down. According to latest listings, the new MSRP is €189, which is quite sizable cut from €220. Of course, the GTX 465 is not going to be around much longer, as it is phased out in favor of the GTX 460. However, with its new sub-€200 price tag, the crippled Fermi card does offer quite good value for money, as it costs less than a GTX 460 with 1GB of memory. Bear in mind that it sold for €270 when it launched in June and there are probably quite a few unhappy early adopters at this point.

The GTX 480 does not appear to be affected by the cut, which is not too surprising considering its MSRP was slashed by some 10% in mid-July. Most retailers are listing it around the €400 mark and it is unlikely but not impossible that Nvidia will choose to cut the MSRP once again.
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Comments  

 
+29 #1 pogsnet 2010-08-06 10:54
No one buys or fewer fanboys left to buy it?

AMD did not bother slashing because it does not affect their sales.
 
 
+22 #2 Alexko 2010-08-06 12:31
"there are probably quite a few unhappy early adopters at this point"

Yes, at least three or four!

I mean the GTX 465 was pretty crappy to begin with, and most reviewers said so. I doubt there were many "early adopters".

It looks like NVIDIA is trying to get rid of GTX 465 AND 470 inventory, not dropping the price of products they intend to keep manufacturing. Unfortunately for consumers, I'm afraid that makes a price drop unlikely for the HD 5850.
 
 
+13 #3 nele 2010-08-06 13:15
Quoting Alexko:
It looks like NVIDIA is trying to get rid of GTX 465 AND 470 inventory, not dropping the price of products they intend to keep manufacturing. Unfortunately for consumers, I'm afraid that makes a price drop unlikely for the HD 5850.


Yup. We already reported that the 470 was a poor seller.

The 465 was obviously even worse, as it was essentially a stopgap card... In addition, Nvidia could not have been making (much) money on them, either.

Buying a 465 was pointless ever since the 460 appeared. At €190 it's a reasonable deal. It's a bit faster than a GTX 460, but it draws quite a bit more power. However, I think it's much faster than a GTX 460 in CUDA apps, but that's really a niche market...

AMD still hasn't got much to be concerned about, hence there's a good chance there will be no price drop for the 5800 series just yet.
 
 
+10 #4 spac18 2010-08-06 17:56
I am wondering if amd will ever drop prices of 5800 series. They might just replace them with cheaper southern islands gpus with simmiler performance.
And the price cut of gtx 470 indicates that gtx 475 is comming very soon. Gtx 475 will be interesting because it must beat oced gtx 460 1gb and nvidia cant charge too much more.
 
 
-80 #5 SiliconDoc 2010-08-06 19:45
Quoting pogsnet:
No one buys or fewer fanboys left to buy it?

AMD did not bother slashing because it does not affect their sales.


LOL - ATI/amd Sold 440 million worth of graphics chips in the 1st two quarters of 2010 AND LOST 43 MILLION DOLLARS DOING IT !

EVERY TIME YOU RED ROOSTER FANBOYS CRY AND WHINE ABOUT PRICES AND SCREAM AND BEG FOR THEM TO GO LOWER, AND EVERY TIME YOU CAVE IN AND BUY ATI TRASH ANYWAY -
THEY LOSE $10 ON EVERY HUNDRED YOU SPEND!
BUY MORE ? YOU'LL PUT THEM FURTHER IN THE HOLE!
BWAHHAHAHAAA !!!! face reality... ati is loser central !
 
 
-71 #6 SiliconDoc 2010-08-06 19:46
Hey ati fanboys ! ati can't cut prices when it goes ten percent further into the red hole (haha!) everytime it sells one.

ROFLMAO !
 
 
+1 #7 anno 2010-08-06 19:50
It indeed looks like nVidia will only have the GF100 chip for the GTX480 cards, and wants to switch to the GF104 as much as possible. I think the GF104 was designed for GTX470-like performance from the get-go - a fully functioning GF104 card and a dual GF104 card and nVidia's small die strategy is complete. Quite logically so, as we've seen how successful the GF100 was / is. I guess it's the smart thing for nVidia to do, and I wish them good luck.

Will this mean that the GF100 is the last GPU colossus?
 
 
-7 #8 AlexTRoopeR 2010-08-06 19:58
What price cut "several weeks ago"? Noone said anything back then, and the prices are the same as they were on launch day: GTX 480 is 500 $ (= 400 €) and GTX 470 is 350 $ (= 270 €). As seen at Newegg.
 
 
+2 #9 nele 2010-08-06 19:58
Quoting spac18:
I am wondering if amd will ever drop prices of 5800 series. They might just replace them with cheaper southern islands gpus with similar performance.


Interesting point. There was one slight adjustment though, they cut HD 5830 pricing by about 10 percent last month, to give it an edge over the 460.

However, I'm not really sure many people bought the 5830 to begin with - as far as I know, the best selling 5800 series card is the 5850, followed by the 5870 and then the 5830... I'm really not sure about it, but so I've heard.

Consumers just don't like getting cards which are perceived as crippled. In this case, the HD 5830 offers great value, and so does the 465, but most people still wouldn't buy them...

Here's an interesting thought - a single GTX 480 now costs some 10% more than two GTX 465 boards. Two GTX 460 boards can outperform a 480 by some 10 to 15%, and two 465 should be even faster. Although I'm not a huge Fermi fan, the 465 could be an interesting choice for a very limited group of users, i.e. folk that like to do a lot of number crunching.
 
 
+2 #10 nele 2010-08-06 20:01
Quoting AlexTRoopeR:
What price cut "several weeks ago"? Noone said anything back then, and the prices are the same as they were on launch day: GTX 480 is 500 $ (= 400 €) and GTX 470 is 350 $ (= 270 €). As seen at Newegg.


The 480 sold for €450+ a month ago. Now it's around €400...
 

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