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Tuesday, 10 August 2010 09:09

Microsoft wastes time targeting Apple fanboys

Written by Nick Farell


Builds a new website
Software giant Microsoft's obsession with the competition has been taken to new heights as it unveiled a website designed to deflect Apple fanboys away from buying Macs.

Given the mental stability of Apple fanboys we would not have thought that shock treatment and Lithium would stop them wasting their mother's hard earned money on an Apple shiny toy. However it seems that Redmond believes that setting up a web site showing the pros and cons of buying Apple gear will sort the whole problem out. According to the site, PCs have Blu-ray, more software choices, and a greater array of hardware options when compared with Apple's Mac platform.

It features six different sections extolling the virtues of Windows-based machines. One section of the site, entitled "Having Fun," tells potential switchers that Macs might "spoil" their fun. These include the fact that you cant get a Mac that ships with a Blu-ray player, TV tuner, Memory Stick reader, or built-in 3G wireless. Each section contains leading sentences such as "Macs can take time to learn," "Macs don't work as well at work or school," and "Macs don't let you choose."
"PCs give you a lot more choice and capabilities for your money...  You can get the PC you want, in the size and color you want, with the features you want. You just don't have as many options with a Mac." (Also, Macs oppose Roe v. Wade. sub.ed.)

It is all fainting amusing but it is based on a false premise. The idea is that Mac users are just badly educated and will see sense if they see the benefits of PC lined up against the Mac. However what it fails to see is that Apple mac users are not badly educated at all. They know that Apple does not provide these things they want they just buy them anyway. To make matters worse, they will pay over the odds for the privilege. You can't defeat that sort of stupidity with advertising.

It also breaks one of the rules of marketing. Never mention the opposition. It gives them free advertising.

Also, Macs oppose Roe vs. Wade. Sub.ed.)

Nick Farell

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Comments  

 
+1 #1 Fud_u 2010-08-10 09:35
Well, Apple did waste some good time targeting Windows fanboy by releasing all those stupid Mac vs PC ads. That stuff don't work one me. I buy what is superior overall.
 
 
+16 #2 Blacky 2010-08-10 10:24
"You can't defeat that sort of stupidity with advertising." - hahaha, I couldn't stop laughing at this line. Epic win!
 
 
+3 #3 Squall_Leonhart 2010-08-10 11:07
i beg to differ.

apple users are indie wannabe idiots most of the time.
 
 
-5 #4 Bl0bb3r 2010-08-10 13:31
@Squall, don't call indies stupid!

Granted, Apple is growing, but that's only because these people want it all out-of-the-box. And Apple offers exactly that. MS can't! Not that it doesn't want to.

I wouldn't worry about Apple growing to much 'cause if they do they will be slammed pretty hard by the EC and FTC for the very thing they are preferred by the few.
 
 
+3 #5 Henry 3 Dogg 2010-08-10 13:39
So Microsoft have a site to "help" people choose between Macs and PCs.

A PC, I assume, being a Machine running Windows and a Mac being a machine running MacOS (otherwise the claims about game compatibility don't wash).

I feel that its a shame that Microsoft, who of course sell WIndows, not the PC, cant think of anything about WIndows itself, in preference to MacOS, that would give the user reason to buy a PC. Their hopes are all pined on the features that some hardware from some manufacturer might have.

So what are the killer features….
 
 
0 #6 Henry 3 Dogg 2010-08-10 13:40
...continued

1) Bluray

My Vista Machine has a BluRay disk. In fact the reason that the whole machine runs like a dog is so that it could run the DRM on BluRay. So it was no longer used as a computer. Just a TV and Disk player.

Trouble is, when I upgraded to Vista from XP, I could only run 2 TV tuners whereas I had been running 4 on XP. In the end I moved the TV functionality to a Mac because I could run the 4 TV tuners there at no extra cost, whereas Microsoft wanted hundreds of dollars extra for a version of vista that was allowed 4 tuners.
 
 
+3 #7 Henry 3 Dogg 2010-08-10 13:41
...continued

So the machine became just a BluRay player. But there are so few BluRay titles available, and they are so expensive compared to DVDs that it was rarely used.

Last time I tried to use it, WIndoze Vista had decided that it needed reactivating, probably because I'd changed the graphics card. Apparently its been reactivated too many times so I should buy a new copy of WIndows. There's a unique selling feature thats truly part of Windows!
 
 
+1 #8 Henry 3 Dogg 2010-08-10 13:41
...continued

2) TV tuner

See above

3) Memory stick reader.

Err. Do you mean like the SD card slot in the side of the MacBook Pro that I'm typing this on. Or is number two on the list of reasons to buy a PC really specific to Sony's proprietary format from the 90's. Do they still exist or is this just a legacy feature? Hey, can you still get a PC that comes standard with 8" Floppy drives. Cool.
 
 
-1 #9 Henry 3 Dogg 2010-08-10 13:42
...continued


4) 3G wireless.

Well, its a fair cop.

For the last year I've tethered from my iPhone rather than running two separate 3G accounts, but I can see that some vendors would prefer to channel users to buying twice.

5-999) So I can get a PC in any colour I want (but not machined out of a solid block of Aluminium). It takes time to learn to use a Mac (but not as long as a PC). ……..
 
 
0 #10 Henry 3 Dogg 2010-08-10 13:43
...continued


Actually, I think your last paragraph is the important bit.

"It is all fainting amusing but it is based on a false premise. The idea is that Mac users are just badly educated and will see sense if they see the benefits of PC lined up against the Mac. However what it fails to see is that Apple mac users are not badly educated at all. They know that Apple does not provide these things [they want] they just buy them anyway. To make matters worse, they will pay over the odds for the privilege…."

Down to here, I think you are right. I'm not convinced that they all want these things listed above hence the [ ]. But I accept that some do.
 

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