Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 24 August 2010 09:33

Sued the Jedi, Lucas has

Written by Nick Farell


Using the force was my idea
Star Wars creator George Lucas has sued an outfit called Jedi Mind which flogs a  wireless headset that detects brainwaves on both a conscious and non-conscious level.

The defendant in the $5 million trademark lawsuit claims its product  users to control computer applications with their minds. However Jedi mind control does not appear to have worked on Lucas who sent a cease-and-desist letter to Jedi Mind in May 2009. A week later, Jedi Mind's chief, Brent Fouch, offered to phase his company out of Jedi Mind trademarks.

LucasFilm said that would be fine but later discovered the outfit had not done anything to remove the trademark from sale. The film outfit sent a second cease-and-desist letter last September and says it attempted to settle the situation without a lawsuit. Jedi Mind is flogging Master Mind, Jedi Mouse and Think Tac Toe.

Lucas has a trademark over anything Jedi, including the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'force lightning' from the fingertips. So if you ever work out a way to do those things, it is probably a good idea not to call yourself a Jedi.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

Comments  

 
+15 #1 Adamal 2010-08-24 16:08
Imo, Lucas tried to settle this like a true Jedi, but is now being forced to turn to the dark side of copyright infringement.
 
 
+7 #2 Fud_u 2010-08-24 20:22
When can I expected an article on Lucas suing the Mexican candy company that had a product name Lucas?
 
 
+5 #3 gsacks 2010-08-25 09:02
IDK. I think in this case Lucas is perfectly within his rights do defend the use of the word 'Jedi' which is entirely fictional and legitimately exists only within the Star Wars universe. Even if a company successfully creates a product that mimics the fictional powers of an imagined Jedi, they still have no right to use the term Jedi in their marketing. That is a pretty blatant copyright infringement.
 

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments