Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 24 August 2010 09:33

Sued the Jedi, Lucas has

Written by Nick Farell


Using the force was my idea
Star Wars creator George Lucas has sued an outfit called Jedi Mind which flogs a  wireless headset that detects brainwaves on both a conscious and non-conscious level.

The defendant in the $5 million trademark lawsuit claims its product  users to control computer applications with their minds. However Jedi mind control does not appear to have worked on Lucas who sent a cease-and-desist letter to Jedi Mind in May 2009. A week later, Jedi Mind's chief, Brent Fouch, offered to phase his company out of Jedi Mind trademarks.

LucasFilm said that would be fine but later discovered the outfit had not done anything to remove the trademark from sale. The film outfit sent a second cease-and-desist letter last September and says it attempted to settle the situation without a lawsuit. Jedi Mind is flogging Master Mind, Jedi Mouse and Think Tac Toe.

Lucas has a trademark over anything Jedi, including the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'force lightning' from the fingertips. So if you ever work out a way to do those things, it is probably a good idea not to call yourself a Jedi.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

Comments  

 
+15 #1 Adamal 2010-08-24 16:08
Imo, Lucas tried to settle this like a true Jedi, but is now being forced to turn to the dark side of copyright infringement.
 
 
+7 #2 Fud_u 2010-08-24 20:22
When can I expected an article on Lucas suing the Mexican candy company that had a product name Lucas?
 
 
+5 #3 gsacks 2010-08-25 09:02
IDK. I think in this case Lucas is perfectly within his rights do defend the use of the word 'Jedi' which is entirely fictional and legitimately exists only within the Star Wars universe. Even if a company successfully creates a product that mimics the fictional powers of an imagined Jedi, they still have no right to use the term Jedi in their marketing. That is a pretty blatant copyright infringement.
 

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments