Reverb Communications, the PR agency that works with Harmonix, MTV, CDV and 505 Games, has settled US FTC’s charges which charged the company of unfairly promoting their clients’ products. Apparently, Reverb Communications’ employees have been submitting favorable reviews on the iTunes App store between November 2008 and May 2009, posing as regular Joe customers.
This has angered the FTC, which is now trying to marry words like “advertising” and “truth “ and make the general public feel like these two go hand in hand. FTC’s Mary Engle said how basically all companies need to “by long-held principles of truth in advertising,". We’re not sure who quite upheld them all this while because it seems to have done a pretty lousy job so far.
Reverb’s Casey Lynch, however, told Kotaku how the entire ordeal “severely impacted” the company and the settlement was in their best interest. This indeed seems to be the best way as spending a small fortune on lawyers isn’t quite a fun thing, and besides the FTC says how “The consent agreement is for settlement purposes only and does not constitute admission by the respondents of a law violation.”