Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 30 August 2010 11:11

AMD officially kills ATI brand

Written by Slobodan Simic
ati_logo2009amd

No more DAAMIT

Some might call it a sad day, some might say that it was about time it happened and some might even say that they don't care, but if you followed the graphics card market before the AMD and ATI merger, you will probably miss the good old ATI brand and logo. AMD has officially killed the ATI logo and the textbook merger is now complete. (I thought it was a takeover, not a merger. sub.ed.)

The reason behind this move is quite simple as AMD wants to make the brand as simple as possible and most of the average consumers simply don't know that there is no difference between AMD and ATI and that ATI simply became a brand rather than a company. AMD wants to promote its Fusion and AMD made ATI Radeon graphics really isn't simple for an average consumer. The decision is a simple marketing move and honestly we do understand AMD, but that doesn't mean that we wouldn't rather see an ATI logo.

AMD will remove the ATI brand from all of the logos so it means that from now on, graphics cards will simply be called AMD Radeon and AMD FirePro while AMD Vision will rule the market. ATI Eyefinity technology will be renamed to AMD Eyefinity. AMD did note that the existing Radeon products and those that are to be produced under the ATI Radeon HD 5000 series badge will not be affected by this change, so it means that you can expect the AMD Radeon HD 6000 series.

It should be a sad day as ATI brand will be certainly missed.

AMD_noATIlogo_1
Last modified on Monday, 30 August 2010 11:25
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments