Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 07 September 2010 09:10

Nvidia preparing to lose millions

Written by Nick Farell
nvidia

Price war coming on cards
The rumour mill has manufactured a yarn which claims that Nvidia is preparing to write off millions and slash the costs of its graphics cards by half.

Source of the rumours is a magazine called KitGuru, which initially thought that the cuts of Nvidia's fastest selling Fermi card, the Geforce GTX 460, were going to drop by $20. Now the magazine it thinks that $20 will not be enough to stem the tide of the Rise of the Radeons and an extra $10 will be needed.

What will be interesting, however, is what AMD's reaction will be. If this is indeed true, we would dare to predict that it will drop the price of its own cards.

However there is a downside to this for Nvidia. It does not really have the sort of profits at the moment to deal with a price war and a lot of the cards were flogged to the channel at the higher price.

This cash would have to be refunded which could cost Nvidia. If there were 67,000 GTX460 cards in the global channel, then that price protection would cost Nvidia a couple of million.

Last modified on Tuesday, 07 September 2010 19:09
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments