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Tuesday, 14 September 2010 12:09

Amazon mocks iPad in latest ad

Written by

Just $139 and it works outdoors
Amazon’s Kindle is one of the few truly successful e-book readers on the market and the company, mainly thanks to its low price and bulletproof E-ink display, so the company is using both of these selling points to poke fun at iPad users in its latest ad.

The ad shows an iPad user lounging by the pool and struggling to see anything but his reflection in the glossy screen. The Kindle user next to him has no trouble reading and makes a point about the Kindle’s low price, saying it was cheaper than a pair of sunglasses.

Of course, the Kindle is a dedicated e-book reader, while the iPad is more of an all-rounder, but the ad still makes sense. Amazon has gone back to the basics and offered a cheaper product with superior outdoor legibility.

However, the iPad is hardly the only product that deserves to be made fun of for using a glare screen. Many vendors have drunk the gloss kool-aid and the market is currently inundated by ultraportable notebooks and netbooks with glossy screens. Needless to say, matte screens are always a better choice, but they are a few bucks pricier than glossy screens. Despite this, regular matte screens can’t hold a candle to E-ink screens, but the latter are faced with serious limitations that preclude them from being used on most devices.

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-30 #1 Naterm 2010-09-14 12:41
Except the Kindle doesn't have a web browser...Except the Kindle doesn't have a color screen...Except the Kindle can't play video...

But it's $140 and you can read books outdoors.
+24 #2 AndreiD 2010-09-14 13:16
Yeah, you literally can use the Kindle to read books in direct sun light because it's marketed as an e-book reader, not a PC replacement like the iPad.

Such a crazy idea, having a device which you can use to read books, but which doesn't cost 600+$, Steve Jobs needs to get his messianic development team on this!
-13 #3 hellfire 2010-09-14 13:41 3310 is a cellphone, two. who needs this smartphones and else for lots of $ if you can buy "same" cellphone for a dozen of dollars. There are absolutely no difference between them except price. For sure
-9 #4 yourma2000 2010-09-14 13:47
I'm not in favour of the iPad but Amazon taking a dig at Apple with their e-book is to me confusing, Kindle is an e-book, iPad is a tablet, they look the same but they're two different products in terms of features. The Kindle is a decent gadget (despite price) but there's no point comparing it to a tablet and trying to make it look like it has a better price/feature ratio because it doesn't work.
+14 #5 Jaberwocky 2010-09-14 14:02
Or maybe..just maybe people could invest in a paperback.No glossy screen,no batteries and you can nock them around a bit as well.
-7 #6 johndgr 2010-09-14 14:29
I am just going to copy & paste the first post @ youtube

"It's a book, only $2 dollars from a used book store. I actually paid more? for my sunglasses, $5 at the mall."

It is amazing how marketing can make 139$ look a good price for something that costs 5$.
I know, I know it's a kindle with all the positives compared with a book but think about it. How fast can you read a 250 pages book? Do you really need a device with 50 books stored in it? You only read one book at a time. It is not school to read 15 books in parallel.
+2 #7 yasin 2010-09-14 17:55
OH DEAR.HOW RIDICULOUS.So now i can read a book outside, for only $140?wow seems like great value bearing in mind most of my books cost about £10.
0 #8 BernardP 2010-09-14 19:07
The iPad and other tablets will only come into their own as e-book readers when they switch to something like the Mirasol display:

Until then, regular paper books will do just fine.
0 #9 Taoist 2010-09-14 23:50
An unbiased apple-related article on Fudzilla? Am I dreaming?
0 #10 Fud_u 2010-09-15 02:24
Adam Ink will pwned both the tampon and the book wannabe.

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