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Thursday, 16 September 2010 10:00

Chrysler to offer COD:BO LE Jeep

Written by David Stellmack
cod5

They will brand just about anything
As video gaming titles continue to extend their title branding into new areas, we continue to shake our heads at some of the strange ideas that marketing folks come up with. The latest one comes from Chrysler, who will be attempting to reach the video gaming crowd with a Limited Edition Call Of Duty Jeep Wrangler.

Yes, this is a real 2011 Chrysler Jeep Wrangler that will carry the Call of Duty branding. While Chrysler is calling the Call of Duty Limited Edition Jeep Wrangler the ultimate collectible for fans of the series, we have to ask of things haven’t gone just a little too far over the edge with the publisher attempting to extend the branding.

While Chrysler has not confirmed exactly what will be included in the Call of Duty limited edition Jeep Wrangler, it is expected that the company will release additional details in the upcoming weeks, and perhaps time this with the launch of Call of Duty: Black Ops, if we were to guess; no word either on how limited edition the offering will be or what kind of cost we can expect.

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+7 #1 Jaberwocky 2010-09-16 10:49
No i think the add on market will have gone to far in the US if they decide to sell a C.O.D. Branded real AK47 assault Rifle.I say the US because of the relaxed Gun laws and gun lobby out there.Not because i think that US citizens are nuts.....err well not most of them :-)
 
 
+2 #2 jonelsorel 2010-09-16 13:40
@ Chrysler: first of all, it's obvious you're in denial as a company. Yes, business is going bad, and it's gonna go even further south. Second of all, you seem to hire overenthusiasti c gamers in your marketing department, and these employees seem to think that the best niche advertisement for a gas (or diesel) thirsty Jeep Wrangler goes toward.. other GAMERS!

I thought that AMD dropping the ATI brand was the smart move of the year, but you're doing fine for second!
 

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