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Thursday, 16 September 2010 10:01

THQ to try new low-cost model

Written by David Stellmack
thq_logo

Less content, more add-ons for sale
THQ has been apparently thinking a lot about the revenue that it is losing to used game sales. The company plans to test a new model to address the issue with the release of MX vs ATV: Alive that is set to arrive in spring of 2011.

The new model would work by selling a scaled-down version of the game at a much cheaper price to start with. Rather than selling the title for $60, THQ might offer the game for as little as $50 or maybe even $40. After the user buys the game, they will have the option of buying a lot of different content to expand and add-on to the game.

This would address the issue of giving the consumer a cheaper up front cost, which could lead them to buy new instead of used at this reduced price. The game, of course, is playable in the form purchased, but if you want to add-on to the game, you can do that by purchasing more add-ons. If you don’t want to purchase add-ons, you don’t have to; but the add-ons are expected to offer new things to entice consumers to purchase them for download.

Some are already calling this new THQ model the a la carte model and it remains to be seen if players will want to buy a game knowing that they may have to purchase more content to get everything that they want from the title. Sources confirm to us that THQ admits openly that there is a lot that is still up in the air with this model, but it could offer a new approach that could be effective. We will have to just wait and see.

David Stellmack

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Comments  

 
+23 #1 boobster 2010-09-16 10:19
To me, $50 doesn't sound much cheaper than $60. $30 or less sounds much cheaper.

I game only on the PC so I have the option of great Steam sales where I can get somewhat older games for dirt cheap prices.
 
 
+17 #2 AndreiD 2010-09-16 10:41
So basically they're just going to shaft the buyers.
And low cost my ass! 40-50$ for the games, and an addition 50$ for the DLC.
We've all seen this with Mass Effect 2, but that was a really good game; THQ barely released any good games lately.
 
 
+8 #3 ghelyar 2010-09-16 11:06
While this might work, the initial cost would have to be much lower to justify buying any DLC.

The last thing anyone wants is to buy a game and then find that within a few months it has a ridiculous number of expansion packs.

See "Gratuitous Space Battles" for an example of this. Bringing out 4 expansions in under a year just makes those of us who bought the original version feel like the creator is trying to repeatedly f**k his customers in the arse at any chance he gets.
 
 
+12 #4 estani 2010-09-16 12:23
In other words they are going to sell it for 80$... in installments.
 
 
+8 #5 Nooblet 2010-09-16 12:36
$50 for the meal, $10 for the napkin
 
 
+2 #6 NickThePrick 2010-09-16 13:58
I dont see why they dont use Steam or something like Battle.net

These methods seem to be fool proof, especially for resales.
 
 
+6 #7 Stewox 2010-09-16 14:03
THQ might offer the game for as little as $50 or maybe even $40.

facepalm

50$ is little , yeah right.
 
 
+1 #8 semitope 2010-09-16 21:32
Quoting AndreiD:
So basically they're just going to shaft the buyers.
And low cost my ass! 40-50$ for the games, and an addition 50$ for the DLC.
We've all seen this with Mass Effect 2, but that was a really good game; THQ barely released any good games lately.


The fact that they are lacking in good games sure as hell has no influence on the sales of their games...

^That's how these game companies think.
 

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