Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 16 September 2010 10:01

THQ to try new low-cost model

Written by David Stellmack
thq_logo

Less content, more add-ons for sale
THQ has been apparently thinking a lot about the revenue that it is losing to used game sales. The company plans to test a new model to address the issue with the release of MX vs ATV: Alive that is set to arrive in spring of 2011.

The new model would work by selling a scaled-down version of the game at a much cheaper price to start with. Rather than selling the title for $60, THQ might offer the game for as little as $50 or maybe even $40. After the user buys the game, they will have the option of buying a lot of different content to expand and add-on to the game.

This would address the issue of giving the consumer a cheaper up front cost, which could lead them to buy new instead of used at this reduced price. The game, of course, is playable in the form purchased, but if you want to add-on to the game, you can do that by purchasing more add-ons. If you don’t want to purchase add-ons, you don’t have to; but the add-ons are expected to offer new things to entice consumers to purchase them for download.

Some are already calling this new THQ model the a la carte model and it remains to be seen if players will want to buy a game knowing that they may have to purchase more content to get everything that they want from the title. Sources confirm to us that THQ admits openly that there is a lot that is still up in the air with this model, but it could offer a new approach that could be effective. We will have to just wait and see.

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments