Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 16 September 2010 10:01

THQ to try new low-cost model

Written by David Stellmack
thq_logo

Less content, more add-ons for sale
THQ has been apparently thinking a lot about the revenue that it is losing to used game sales. The company plans to test a new model to address the issue with the release of MX vs ATV: Alive that is set to arrive in spring of 2011.

The new model would work by selling a scaled-down version of the game at a much cheaper price to start with. Rather than selling the title for $60, THQ might offer the game for as little as $50 or maybe even $40. After the user buys the game, they will have the option of buying a lot of different content to expand and add-on to the game.

This would address the issue of giving the consumer a cheaper up front cost, which could lead them to buy new instead of used at this reduced price. The game, of course, is playable in the form purchased, but if you want to add-on to the game, you can do that by purchasing more add-ons. If you don’t want to purchase add-ons, you don’t have to; but the add-ons are expected to offer new things to entice consumers to purchase them for download.

Some are already calling this new THQ model the a la carte model and it remains to be seen if players will want to buy a game knowing that they may have to purchase more content to get everything that they want from the title. Sources confirm to us that THQ admits openly that there is a lot that is still up in the air with this model, but it could offer a new approach that could be effective. We will have to just wait and see.

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments