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Tuesday, 05 October 2010 12:20

Nvidia moves into retail graphics

Written by

Best Buy carries Nvidia branded cards
HardOCP has stumbled upon a couple of Nvidia-branded cards at a Best Buy retail outlet and it appears that Nvidia will start selling select cards under its own brand.

It turns out that Nvidia has struck a deal with Best Buy to supply it with GTS 450 and GTX 460 boards, but the move hasn’t been made public yet. HardOCP even tried calling the tech support numbers listed on the packaging, but the voice on the other end of the line said that Nvidia doesn’t sell graphics cards. Come to think of it, they really don’t sell that many GPUs either, especially since the HD 5000 launched a year ago.

Here's what Nvidia’s Igor Stanek told us about the deal: “NVIDIA and Best Buy are working together to offer PC customers the opportunity to experience firsthand the latest in PC technologies right inside Best Buy stores.  As part of this broad initiative, NVIDIA is supplying to Best Buy specific GeForce models built and supported by NVIDIA. These products will only be available at Best Buy and will complement GeForce products from our partners. We will provide more details on this later.”

This move could create a rather awkward situation for Nvidia AIBs, especially the few Nvidia-exclusive partners who can’t fall back on Radeons in times of trouble. What’s more, Nvidia partners haven’t been doing well in recent quarters. They simply had no competitive products to work with.

We are guessing Nvidia won’t offer its entire lineup under its own brand and that some GPUs will be reserved for partners. Also, it seems unlikely that Nvidia will offer overclocked non-reference boards, either.

Still, it is a rather interesting and surprising development with possible long term repercussions for the discrete graphics market.

More here.
Last modified on Tuesday, 05 October 2010 13:08
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+26 #1 fudzillalololo 2010-10-05 13:29
I am not sure whether it's a good idea or not.

Bet that partners are pissed.

Are they just trying to reduce their surplus?
+4 #2 GrumpyOldMan 2010-10-05 13:34

Don't think the partners willl be too upset by the numbers. BBuy charges like double what you pay online. The same noobs that went to CompUSA will buy it though. Then they'll find Tigerdirect, the egg is only a matter of time.

Speaking of BBuy, I'm counting the months before that goes belly up. With no competition (Walmart?), their margins and prices are way too high for their junk products.

+8 #3 heiituaku 2010-10-05 13:38
do you know who the first one bought it? It's Jen Hsen Huang. I call it BUY BACK
+1 #4 nforce4max 2010-10-05 13:56
i wish that ATI used to do this for normal retail instead of just FireGl and FirePro cards. I still got a OEM X1900xt that I treasure. As for Nvidia I welcome their move into the normal retail sector in the hope of more competition or at least better product quality.
+8 #5 spigzone 2010-10-05 13:58
Pilot program?

Their profit margins have got to be brutal, they have a shrinking market share, not much future in the consumer graphics business with APUs incoming and AMD not likely to give them any respite.

May be they consider they can no longer afford to share profits with AIB partners.
+18 #6 Eddie 2010-10-05 14:25
Could this mean that we will be soon seing EVGA Radeons? I know i'm probably only dreaming here, but it would be freaking great ;D
+4 #7 shandman 2010-10-05 14:46
Quoting GrumpyOldMan:

Don't think the partners willl be too upset by the numbers. BBuy charges like double what you pay online.

Not really. I tooka dvantage of a BFG 30% off with a sale on a 512 MB 8800GT when they were ahrd to find. managed to score one for $170 in-store.

Yes, the prices are crazy at that store, but sometimes you find fire deals. I just wish we had a Microcenter or Fry's around here to compete with the crazy component prices.
+7 #8 Regenweald 2010-10-05 15:08
Oh, how the mighty have fallen.....
+8 #9 johndgr 2010-10-05 15:44
Are you a "Nvidia-exclusive partner"? better luck next time....
+14 #10 JaY_III 2010-10-05 16:28
Does this remind anyone of 3DFX?

Remember when they tried this stunt, then ended up pissing off all their partners and ultimately going bankrupt.

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