has killed off a two-year-old arrangement with Google that allowed the Internet giant to flog ads on several NBC cable channels.
According to the LA Times
the deal meant that Google sold ad space on NBC's Syfy, Oxygen, MSNBC, Sleuth, and Chiller channels by way of its Google TV Ads online marketplace. The Times quoted NBC Universal spokeswoman Liz Fischer as saying the TVchannel was not currently contributing inventory into the Google marketplace.
The reason that NBC pulled the agreement was because although Google TV Ads had helped fill ad space on small channels, it hadn't worked out so well in regard to more established networks. NBC is getting a little jittery about Googles pressing forward in its Google TV idea and is worried about the service killing off some of its business.
The Times seems to think that NBC does not like the idea of Google sitting between it and its customers.