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Friday, 22 October 2010 11:50

Seagate calls Steve Jobs bluff

Written by Nick Farell

SSDs are not the future of laptops
When Steve Jobs was showing off the new MacBook Air he claimed that SSDs would kill off conventional hard-drives.

But according to Seagate boss, Steve Luczo SSDs are not the future of notebook storage. In a conference call to analysts  Luczo said that the percentage of Macs Apple sells with SSDs is tiny, under three percent. Luczo ran an Air book with an SSD unit and said that it was frustrating how much it cost and the lack of capacity.

"I can tell you that my SSD drive takes about 25, 30 seconds to boot now versus the 12 seconds when I bought it," Luczo said. While that is just an issue more related to OS than it is specifically to the technology but again with the hybrid there is things that you can do it alleviate that so your boot times are actually as compelling one and two, three and four years down the road, he said.

Luczo said that Apple would be successful with the SSD based Air because it was “successful with all its products” but he added that it is not where mainstream computing was going.
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+16 #1 nECrO 2010-10-22 12:15
Thinking that SSD'd will kill off traditional HDDs is just stupid. They may and likely will take a large chuck out of the Boot drive market, but unless some miracle of physics takes place mass storage will be on platter based drives for a long time to come.

Perhaps Steve Jobs is beginning to believe he is the god his fanboys take him for and that if he wills it, it will be so....

Wait! Apple showed off an actual computer? And I thought they had moved on to gadgets and accessories...
+37 #2 NidStyles 2010-10-22 13:00
Apple stopped making real computer's when it's iPod became it main seller. The iPhone only made this more so. When Apple finally get's around to making a computer that's worth the price tag they stick on them, then they can tell us where the market is heading. Until then, I will just sit and watch the garbage and nonsense they spew.
+11 #3 nforce4max 2010-10-22 14:27
Apple is an embarrassment for the industry with these statements and is why I will never buy any thing from them period. They are far to overpriced and usually lacking in areas such as graphics or ram in some cases. Second despite the gui the os is bloated and not fit for gaming nor professional 3D apps such as 3DSMax, CAD, ArchMap ect.
+4 #4 kartikkg 2010-10-22 15:37
SSD s are going to improve over time and u know what segate will reverse this statement as soon as they come up with their own "budget" SSD lineup !
+11 #5 thomasg 2010-10-22 16:27
SSD's have a long way to go as far as price and capacity, but I could see them more evenly competing against platter hdd's in 3 or 4 years. But it'll take a few more years after that before they would ever have a chance of replacing them.
+4 #6 snowboarder8156 2010-10-22 19:44
SSD's and hard drives will never compete equally unless they figure out a way to endlessly rewrite a ssd. Hard drives are king cause they can be re-formated and never lose space. Since they are platter and use a magnet they don't have to worry about memory chips failing and losing all the data. SSD's have a very limited re-write life which is their biggest downfall. You can buy 3 10K RPM drives for the price of one ssd that has nearly half the space...
+4 #7 Naterm 2010-10-22 22:44
I find it pretty funny, coming from a company that only sells one enterprise SSD that uses a SandForce controller and Samsung NAND.

I don't think NAND will replace hard drives, it just doesn't look like it will scale far enough into the future. But ultimately, solid state will replace discs and discs will replace tape. The latter is already starting to happen in both the high-end (see MAID) and mid-range backup markets (see RDX). Solid state is already replacing discs, albeit slowly, in the notebook market which is the future of PCs. Desktops are going to be a smaller and smaller portion of the market from here on out.

It won't be NAND, but probably Memristors or PCM that really start to replace discs. Moores Law only needs to be sustained for it to happen.
-20 #8 Naterm 2010-10-22 22:48
Quoting NidStyles:
Apple stopped making real computer's when it's iPod became it main seller. The iPhone only made this more so. When Apple finally get's around to making a computer that's worth the price tag they stick on them...

Yeah, sure. They're just the #3 PC manufacturer. Tell that to the legions of creative pros that have Macbook Pros and Mac Pros. They're really isn't a better notebook on the market than the former. There are more powerful ones of course, but nothing as well rounded when it comes to weight, battery life, build quality, and performance. The 2S Mac Pro isn't any more expensive than other 2S Xeon workstations. I don't know how stupidity like this gets uprated.
+1 #9 brianziel 2010-10-23 00:41
Brian from Seagate here. It's a stretch to say Seagate called a bluff. For the full answer please click here. http://ow.ly/2XViX
+3 #10 Peter Ong 2010-10-23 03:44
This time, I agree with Steve that SSD will replace conventional hardrives, SOON or LATER. Saying it won is like saying thumb drive won replace your ZIP drive in the old days.
It's just a matter of time ... 5 yrs ago, it's too luxurious to wish for a memory-chip HDD.

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