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Tuesday, 26 October 2010 17:44

Nvidia price-cut is not permanent

Written by Slobodan Simic
nvidia

Updated: Just for this batch

According to an e-mail that ha found its way into our hands, Nvidia's last price-cut for GTX 460 1GB and GTX 470 is not permanent, but rather just a temporary price cut.

According to what we know and what we have heard from retail/e-tail sources, the price-cut only covers inventory and sales of GTX 460 1GB and GTX 470 cards between October 21st and November 14th. This could mean that after November 14th the prices of these cards might get back up.

Just to remind you, the MSRP for the GTX 460 1GB is 169 euro, while the GTX 470 was cut to 219 euro. Take this info with a grain of salt as retailers/e-tailers aren't quite keen to show any solid confirmation or hard proof, as you don't want to get on Nvidia's bad side. Nvidia could also simply continue with this even after the November 14th but for now the date that retaile/e-tail has is the November 14th.

Unsurprisingly, the date of the price cut is quite familiar.

Update: Nvidia was kind enough to inform us that the claims regarding the price update aren't true. Igor Stanek, Product PR Manager EMEAI informed us that :"Any claims that our pricing update is temporary are patently false. The price adjustments we made are not temporary, and are reflective of an upcoming change in our product lineup."

We are quite sure the e-mail that we've received came from a legit source and we did say that Nvidia might continue with these prices after the November 14th. According to the statement from Nvidia, the new prices are here to stay.  We apologize for any inconvenience our report might have caused you.

 



Last modified on Wednesday, 27 October 2010 13:44
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Comments  

 
+20 #1 Tr0y 2010-10-27 08:55
Aha. So it's a "Hurry! Offer expires soon!".

Like the sales in US shopping malls (*only* on 340 days a year)
 
 
+12 #2 loadwick 2010-10-27 09:01
I remember nVidia doing this last time round with the GTX260. They cut them right down to about £99 i was just about to buy one and then the financal meltdown happened and the Pound lost 60% of its value so anything imported suddenly jumped 20-50%.
In the end i bought a 4870 brand new, custom cooler for £89. Was pleased with that.
Still using it to this day. Am waiting for the high end Sandy Bridge / Bulldozer and some custom GTX580 / 6970 cards next year to upgrade everything. Should be sweeeeet.
 
 
+25 #3 AndreiD 2010-10-27 10:02
Nice marketing there.
"Hey guys, we cut the prices down on our cards, but you know, you need to buy them fast, because the prices will get back up soon. BUY NOW. NOW!"

If they raise prices, the 6850 and 6870 will just eat nVidia up, and they know that.
 
 
+12 #4 spede 2010-10-27 12:23
Mo surprises here. Nvidia playing the PR game.
 
 
+10 #5 kartikkg 2010-10-27 12:31
this is the most ridiculous thing ever
 
 
+5 #6 Bl0bb3r 2010-10-27 12:55
They don't learn... fine! I guess when their shares will tank then they'll start treating people like people and not personal subsidizers.
 
 
+17 #7 Blue Fear 2010-10-27 13:01
No one in their right and aware minds would buy these now, considering the 6000 series launched.
 
 
+8 #8 kartikkg 2010-10-27 13:02
is this some kind of retarded antique sale or roadside sale! first thing in electronics once price goes down it should never go up
 
 
+3 #9 nforce4max 2010-10-27 13:49
Quoting loadwick:
I remember nVidia doing this last time round with the GTX260. They cut them right down to about £99 i was just about to buy one and then the financal meltdown happened and the Pound lost 60% of its value so anything imported suddenly jumped 20-50%.
In the end i bought a 4870 brand new, custom cooler for £89. Was pleased with that.
Still using it to this day. Am waiting for the high end Sandy Bridge / Bulldozer and some custom GTX580 / 6970 cards next year to upgrade everything. Should be sweeeeet.


It is interesting that the Dollar has lost more than 10% of the last two months and the threat of another 2008 style collapse or a crash in the currency markets could shut it all down for a few months.
 
 
-11 #10 AMD_ciulpia 2010-10-27 14:29
Quoting AndreiD:
If they raise prices, the 6850 and 6870 will just eat nVidia up, and they know that.


Epic fail.
 

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