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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 10 November 2010 14:17

Apple to embrace AMD Fusion?

Written by Fudzilla staff



Updated: AMD says no announcement was made

AMD has announced that Apple is planning to embrace its new Fusion platform for its future desktop and notebook systems.

During an AMD Financial Analyst Day presentation, Senior VP and Chief Sales Officer Emilio Ghilardi spilled the beans on this quite interesting development. In a series of Fusion APU slides, Ghilardi also showed slide number 7, which clearly named Apple as one of the many Fusion partners. Ghilardi did not comment the slides, saying merely: "I'll flash through them very quickly."

He mentioned AMD's cooperation with Fusion partners, saying that a bunch of new Fusion products never seen before would be introduced by the end of the year. Yesterday AMD announced that Brazos shipments have already started, so it's quite possible that Apple engineers are already sipping their lattes and toying about with Ontario and Zacate APUs somewhere in Cupertino. Apple already uses AMD GPUs in some of its products, but it has never used AMD processors so it is somewhat surprising to see Apple mentioned in the APU context. Considering AMD's habit of throwing the Fusion brand around, it could also be merely referring to Radeons.

If true, this could prove to be a major coup for AMD, as getting Apple on board the Fusion bandwagon will undoubtedly drive other vendors to consider the new platform as well. Apple on the other hand would also stand to benefit from Fusion's graphics prowess. If there is one thing Apple users appreciate, it's eye candy. Speaking of which, Apple and Fusion logos look rather nice together.

Update: Our old friend AMD Senior PR Manager Chris Hook told us that Apple is currently just an AMD hardware partner, but not a Fusion customer. "Neither Apple nor AMD have made any announcements regarding Fusion in any future Apple product," Hook said. We can only speculate whether the companies have any plans for coopearation in the APU segment at this point. A couple of months ago it was rumoured that Apple will use Fusion parts in its new Apple TV lineup and believe AMD's superior graphics and OpenCL support could be too appealing for Apple to ignore.

 

amd_apple_screen

amd_apple_slide7


More here.

Last modified on Thursday, 11 November 2010 10:20
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Comments  

 
-51 #1 AndromedaB 2010-11-10 14:24
get me to -1337 plox :D
 
 
+21 #2 nele 2010-11-10 14:31
Quoting AndromedaB:
so i can get ripped off even more from apple right?

are they abandoning intel btw or using both?






Obviously both... Not sure what Fusion will end up in. The mini sounds like a good start
 
 
+22 #3 guideX 2010-11-10 14:40
OH LORD INTEL AND NVIDIA JOINTLY TOLD!!!!!! :lol:

I thought Apple might be considering purchasing AMD (seeing as they had that 30 billion dollar surplus or w/e) but this is much better news!!!!
 
 
-14 #4 AndromedaB 2010-11-10 14:44
Quote:
I thought Apple might be considering purchasing AMD (seeing as they had that 30 billion dollar surplus or w/e) but this is much better news!!!!

x86 licence dosent transfer after an acquisition, you can thank intel for that. if they could nvidia would have bought them out a long time ago
EDIT:
Quote:
edit: Nvidia? Now your just trolling. Nvidia's finances have been up and down since mid 2009.

LONG TIME AGO. i think even now i think they could potentially pull if off it they wanted to, they have enough in the bank. i guess if they were to try and get x86 right now they would probably buy via or something. x86 really needs to die
 
 
+7 #5 guideX 2010-11-10 14:47
Quoting AndromedaB:
x86 licence dosent transfer after an acquisition, you can thank intel for that. if they could nvidia would have bought them out a long time ago


It won't matter, AMD also has persuading power through AMD64, you think Intel will not cross-license for x86_64?

edit: Nvidia? Now your just trolling.
 
 
+42 #6 Jermelescu 2010-11-10 14:54
AMD's ass-kicking-era has begun? :eek:
 
 
+40 #7 Regenweald 2010-11-10 14:58
Quoting Jermelescu:
AMD's ass-kicking-era has begun? :eek:

I think so :o Fusion's power/performance numbers are too good for any vendor to pass up.
 
 
+2 #8 Haberlandt 2010-11-10 15:55
Intel:

http://www.youtube.com/watch?v=WWaLxFIVX1s
 
 
+41 #9 Jaberwocky 2010-11-10 15:56
O.M.G. - AMD/ATI & Apple fanboys to team up.Never thought i would see the day. :-)
 
 
+13 #10 hoohoo 2010-11-10 16:35
It is not that strange a proposal. Apple is believed to have used GPGPU approach in some parts of Mac OS 10, using OpenCL or it's precursor.

If so then Fusion would give Apple exactly what it needs: single chip GPGPU+CPU capability, thus a lower part count, thus lower BOM.

Still holding onto my AMD shares LOL!
 

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