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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 11 November 2010 11:18

AMD rebrands HD 5000 parts for Eastern Europe

Written by Fudzilla staff


HD 5550 turns HD 6390
Last month we got word that AMD might rebrand some if its entry level and mainstream HD 5000 series products in select markets.

Although AMD did not comment the reports, it appears that some cards will indeed be rebranded. According to Geeks3D, the HD 5550 has become the HD 6390, courtesy of a new BIOS.

In addition, AMD is expected to rebrand a couple more cards based on Redwood and Cedar cores, but we still don't know the specifics.

You can check out the photos here.
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Comments  

 
-79 #1 deadspeedv 2010-11-11 11:28
Ever since they changed the name from ATI to AMD they are becoming like Nvidia. Hot large GPU's, delays and now rebranding. WTF AMD?? Oh well

Give my comment a +1 if you like ATi :)
 
 
+44 #2 NickThePrick 2010-11-11 11:34
Quoting deadspeedv:
Ever since they changed the name from ATI to AMD they are becoming like Nvidia. Hot large GPU's, delays and now rebranding. WTF AMD??

Give my comment a +1 if you liked ATi over AMD naming :)



This is a quite naiv statment. Rebranding low end cards? Has been done before and is no big deal. And if you pay attention you'll see that they turn a 5550 into a 6390. Mid range into low end that is.

Nvidia did the opposite with the 8800GT, they turned mid range into high end.

As far as the big and power hungry chip goes. They have a solid lineup of performance/watt cards, so why not shoot for the top with something big.
 
 
-84 #3 Tr0y 2010-11-11 11:38
Quoting deadspeedv:
Ever since they changed the name from ATI to AMD they are becoming like Nvidia. Hot large GPU's, delays and now rebranding. WTF AMD??

Give my comment a +1 if you liked ATi over AMD naming :)


I fully agree! It was a huge mistake for ATI to join forces with AMD.
 
 
+33 #4 AndreiD 2010-11-11 13:05
The rebranding is just for Russia.
Russia =/= Eastern Europe as a whole.
 
 
+4 #5 deadspeedv 2010-11-11 13:26
@NickThePrick

Yeah I agree with you.

I actually wanted to say something anti ATi and then post a comment about giving a thumbs up for ATi. Its at -17 hehehe.

I currently own a HD5970. I think I might wait until the 28nm cards come out to buy a new card and IF I encounter a game that requires more (e.g. Crysis 2) I will get a second card.

I wonder if I post a thumbs up comment first followed by a negative comment will it be positive or negative? :P
 
 
+12 #6 tjivali 2010-11-11 13:38
Quoting Tr0y:
Quoting deadspeedv:
Ever since they changed the name from ATI to AMD they are becoming like Nvidia. Hot large GPU's, delays and now rebranding. WTF AMD??

Give my comment a +1 if you liked ATi over AMD naming :)


I fully agree! It was a huge mistake for ATI to join forces with AMD.


They where in economic crisis just before AMD came to their rescue ;-)
 
 
+5 #7 Nerdmaster 2010-11-11 14:07
This rebrand is totally uneccesary. I do not care anyway because its in Russia.
 
 
+4 #8 Regenweald 2010-11-11 15:33
Rebrands are BS, no matter what the company. AMD may be showing their true colours ( which i can't be mad at them for, their shareholders want profits, not to make gamers and enthusiasts feel warm in the chest) but anyway, if Kitguru rumors are correct and Cayman can BEAT or EQUAL the 580, which in my opinion is not that tall an order, AMD may just be beginning to flex some corporate muscle. Anyhow, morally wrong or not, I'm not a user that would purchase a rebrand and neither are many here. Those that would remain blissfully ignorant anyways.
 
 
+5 #9 Supercrit 2010-11-11 16:17
Although the rebrand is totally unethical, I do see that the future 6390 is quite capable for its name, since 6350/6370 will be quite weak with only 80sp/64bit(I'm not sure about that, but the caicos core size is very small, smaller than 4350/4550), and 6390/5550 has 320, quite fast card for a low end name.
On the other hand, if AMD rebrands 5770 into 6770(a la G92), that's nothing but despicable.

Also according to Chiphell, 6970 will have 4x480 4D architecture with 1920sp
 
 
+3 #10 Dracusis 2010-11-11 17:28
This is just confusing. I'm tempted to suggest video card companies brand their models based on some 3D performance score, but I'd rather AMD/Nvidia spend time optimising their cards for real games that we play and not benchmark scores.

Oh well, guess it's just one of those annoying things we have to live with. At least they've re-branded it into a sensible performance bracket within the 6K series.
 

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