Activision and Treyarch have to be doing a lot of smiling as the sales figures are already starting to trickle in. With its release on November 9th in North America, Call of Duty: Black Ops racked up an impressive 5.6 million units sold within the first 24 hours, which translates into $360+ million in day one sales.
The 5.6 million sold beats the day one sales for Call of Duty: Modern Warfare 2, which held the old record with day one sales of 4.7 million copies sold. Activision is now apparently saying that the Call of Duty franchise or branding is more important than the studio that is developing the titles, according to rumblings we hear. This, of course, isn’t going to rest well with those who have worked so hard in developing the franchise.
Heading into the weekend, some of the analysts we have spoken with are telling us that the sales numbers will continue to grow for Black Ops. The only thing stopping Black Ops at the moment is available copies to sell; but it would appear that most retailers are well stocked, so getting a copy should not be a problem from what we have been told.