Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 18 November 2010 13:20

Arm wants to kill off Intel on Google TV

Written by Nick Farell
arm_logo

In talks with Google
Arm is apparently in talks with search engine Google to replace the Intel Atom chips on its Google television with something more armful. Tudor Brown, president of Arm confirmed that this was his outfit's plan it was chatting with Google at the moment.

When Google TV software was announced, Google said it was made for use on Intel's Atom processor CE4100, an x86 architecture chip. If Arm chips were used the software would have to be re-written to run on its RISC based format.

Brown said Arm's latest processors are less expensive and require less power than Intel's Atom processor. "If Google TV is to be mainstream, it must be built on a lower power system... on lower cost technology," he said.

blog comments powered by Disqus

Comments  

 
0 #1 The_Wolf88 2010-11-18 14:34
Google should go with Amd Zacate instead of Intel nor ARM !
 
 
+28 #2 DarkPhoenix 2010-11-18 14:52
Quoting The_Wolf88:
Google should go with Amd Zacate instead of Intel nor ARM !


ARM chips are much more power efficient than either Atom or anything that AMD has at this time. We are talking about 1-2 watts.
 
 
+15 #3 jimt 2010-11-18 14:53
Well, if the software is already written in X86, why not use a processor like CeleronCULV or Zacate?

Maybe Intel is sending "rebates" to Google's engineers. Using crraaapy Atom simply makes no sense.
 
 
+8 #4 AndreiD 2010-11-18 17:17
ARM CPUs are more power conscious but compared to even an Atom, they are not that powerful. For mobile phones and tablets they're okay, but for more demanding applications.... no.
 
 
-2 #5 The_Wolf88 2010-11-18 19:12
Quote:
ARM chips are much more power efficient than either Atom or anything that AMD has at this time. We are talking about 1-2 watts



You're right but using ARM means that software have to be rewritten to support RISC instructions + AMD Zacate GPU is more powerful than GPU which will be offered with ARM platform !
 
 
+3 #6 youserzero 2010-11-18 21:33
Quote:
If Arm chips were used the software would have to be re-written to run on its RISC based format.


Um, pretty sure you mean recompiled rather than rewritten.
 
 
-3 #7 boobster 2010-11-19 06:54
Quoting DarkPhoenix:
ARM chips are much more power efficient than either Atom or anything that AMD has at this time. We are talking about 1-2 watts.



What benefit does Google get from switching? These are plugged into the wall so I don't see how power efficiency is that important (vs. something battery powered)
 
 
+1 #8 AndromedaB 2010-11-19 17:37
dont read power, read heat
as for why they didnt go with amd, im guessing its the whole intel inside thing, most people dont know, dont care or hate amd. intel brand recognition/preference is light years ahead of amd

oh and benifit for switching to arm, Google TV can share the same code base as Android so its easier to develop and less fragmentation
 
 
+1 #9 Dreay 2010-11-19 21:25
Quoting AndromedaB:
dont read power, read heat
as for why they didnt go with amd, im guessing its the whole intel inside thing, most people dont know, dont care or hate amd. intel brand recognition/preference is light years ahead of amd


And due to the fact that Fusion aint even released yet :P
 
 
0 #10 hoohoo 2010-12-09 01:49
Zacate is overkill for network attached video/TV players (WDTV, ASUS O!Play, others).

Optimized ouput for 2D 1080p from ARM designs (hahahaha Applistas, 720p Apple TV, but go ahead and give your Lord God Jobs your money if you think it qualifies as a dispensation!) - the designs and the chips exist already.

AMD's thing is about low BOM 3D/OpenGL/GPGPU/DirectWhatever, not throwing 2D pixels onto a TV screen!
 

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments