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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 29 November 2010 11:54

No one has Smartphone loyalty these days

Written by Nick Farell
y_exclamation

Well other than Apple of course
It appears that no one is showing loyalty to one Smartphone brand, according to a survey from GfK. More than 56 percent of smartphone owners in key global markets were keeping their options open about which phone they would buy next, with only Apple commanding a significant degree of loyalty.

Less than a quarter of smartphone owners planned to stay loyal to the operating system running their phone, with loyalty highest among Apple users at 59 percent, and lowest for Microsoft's phone software, at 21 percent.

Of users of Research in Motion's BlackBerrys, 35 percent said they would stay loyal. The figure was 28 percent for users of phones running Google's Android software, and 24 percent for users of Nokia Symbian phones.

It seems that only Apple users believe in their brand. But they think the iPhone 4 was a good phone so maybe unquestioning loyalty is not such a good idea after all.

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Comments  

 
+43 #1 Tr0y 2010-11-29 12:18
Here we go. Apple IS a religion. Cults always have loyal followers not wanting to think for themselves.
 
 
+16 #2 Jigar 2010-11-29 13:07
Quote:
Apple users believe in their brand. But they also think the iPhone 4 was a good phone so maybe unquestioning loyalty is not such a good idea after all.


LOL
 
 
+15 #3 63jax 2010-11-29 13:32
for father Jobs!!!
 
 
-27 #4 Dracusis 2010-11-29 13:55
Of course it has absolutely nothing to do with Apple having a much larger developer share and bigger marketplace for their OS.

No, that would make sense, can't have that on a tech site. Another lame dig at the same targets and not a shred of critical through or analysis - classic Nick dribble.

p.s. I'm an Android user.
 
 
+23 #5 Elfa 2010-11-29 14:06
Quoting Dracusis:
p.s. I'm an Android user.


Sure you are, and I'm a Republican that hated Bush.
 
 
-21 #6 codechimp 2010-11-29 14:27
Quoting Dracusis:
Of course it has nothing...

I totally agree, I cringe when I see anything with Nick & Apple together. I just know it's going to begin with, "The cult of apple" or some such non-sense.
 
 
-14 #7 Dracusis 2010-11-29 14:27
...
 
 
+6 #8 The_Wolf88 2010-11-29 17:53
So what ?

Why should I stick with one brand if there are other brands better with same amount of money ?!

Buyer should always search for the best for his money !
 
 
+6 #9 yasin 2010-11-29 18:51
i think one major factor is this.when your iphone get old or 'out of fashion', and you need to upgrade, you can only upgrade to the next gen iphone.so you are stuck with apple, unless you want to use another OS.
if you use android (symbian/RIM are still limited to the one brand, but at least there is choice), then there are a lot more options to choose from.in a way, i see this as a benefit, because it keeps the smartphone manufacturers competitive.
 
 
+1 #10 Fud_u 2010-11-29 23:53
Quoting The_Wolf88:
So what ?

Why should I stick with one brand if there are other brands better with same amount of money ?!

Buyer should always search for the best for his money !


I agree, I've been an iFan for a while when iFirst got my iFone 3g when it first release. Now I see there are better OS/phone out there beside iFone. Hell, I would even abandon Android if Win7 Phone is better but it will take alot of effort to be "better" than Android.

Amen
 

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