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Thursday, 02 December 2010 11:38

Women more likely to choose Apple iOS

Written by

Men prefer Android, study claims

According to a new Nielsen study, women are more likely to choose iOS devices, while men are more interested in the Android platform.

The study found that 31 percent of women were planning to buy an Apple iOS device at some point in the future, while 22.8 would go for an Android based device. In contrast, 32.6 percent of men were looking at Android for their next purchase, while 28.6 percent said they would buy an iOS phone.

The US smartphone market is currently dominated by RIM and Apple, with a market share of about 27 percent each. Android is catching up with a 22 percent share, while Windows is trailing with 14 percent. Other OS’s such as Symbian, Linux and Palm OS make up 8 percent of the market combined.

Interestingly, the study concluded that 29.7 percent of all US mobile phone users currently owned a smartphone, which is the highest figure to date.

More here.

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Comments  

 
+24 #1 Warhead 2010-12-02 11:49
Quote:
31 percent of women were planning to buy an Apple iOS device



31 percent dont even know what a iOS device is....
 
 
+18 #2 The_Wolf88 2010-12-02 12:00
It's simple !

Women buys luxury cars and they don't even know how to drive them right !! Same in the iOS devices !
 
 
+4 #3 hellfire 2010-12-02 12:01
makes sence :-)

The_Wolf88
women buy luxury cars? erm..bad example :-) women are actually intrested in such cars much less then men
 
 
+14 #4 Fud_u 2010-12-02 12:08
Meh, minority groups. Who cares about what they think? Most of them are the people that wrote iPhone user are more sophisticated. I say they're less smart because they can't handle more option. I'm sorry but I had to get it out. I'm just tired of Lord Jobs's fanboy praise how smart they are in in 5000 words with Caps Lock on.
 
 
+7 #5 Warhead 2010-12-02 12:23
Quote:
I say they're less smart because they can't handle more option


LOL :D
 
 
+11 #6 gdansk 2010-12-02 19:49
I'm not surprised. I think this is mainly due to Apple's very effective marketing -- with all its color, singing and dancing -- that attracts women more than men.
 
 
+8 #7 BurgerBoner 2010-12-02 22:10
This just proves men are smarter than women.
 
 
+1 #8 DJDestiny 2010-12-03 17:29
Quoting BurgerBoner:
This just proves men are smarter than women.


What about the dumb guys who are apple fanboys ?
 

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