Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 03 December 2010 10:47

Only half of 360 owners have Gold

Written by David Stellmack
xbox360

Actually, it is a very surprising revelation
Microsoft has always talked up the fact that it has the best online experience with Xbox Live, but of course to enjoy it to its fullest extent you have to be a paying Gold level subscriber. Imagine our surprise when Microsoft let it be known that only half of its installed user base is actually paying $60 per year to be an Xbox Live Gold subscriber.

While Microsoft says that they have over 25 million Xbox Live members, only half of them are Gold subscribers. While it is a significant revenue stream for the company it could appear that they have a lot of room for growth in getting users to go Gold.

Despite the fact that half of the users are not Gold subscribers, it is surprising to learn that digital downloadable content and not subscription fees are the biggest revenue stream for Xbox Live. It does appear that even if users are not paying to subscribe to the service they are still buying lots of content which, of course, is good news for Microsoft.

Sources tell us that Microsoft’s recent launch of its Xbox Live Rewards program (which provides rewards in the form of Microsoft Points) to those who register for the program offers large Microsoft Points rewards for subscribing or re-subscribing to the service. The company is planning to launch additional initiatives to retain subscribers and increase content spending on the service in the upcoming months ahead.


Last modified on Friday, 03 December 2010 11:03
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments