Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 13 December 2010 10:58

Ad industry comes up with voluntary opt-out scheme

Written by Nick Farell
y_questionmark

Now that Microsoft has given users an anti-tracking button
The US advertising industry is worried that the FCC regulator will push through laws that will make it possible for users to opt out of media tracking that they are trying to pull together a voluntary industry agreement.

The moves have come as Microsoft announced that its new version of Internet Exploder will ship with a button that will kill off any advertising tracking. Under the voluntary agreement being drawn up, consumers edit data about themselves or opt out of online data collection entirely.

The Better Advertising Project's Open Data Partnership, will launch next month. According to a press release consumers will be able to gain access to and edit their information directly from an ad impression or publisher site that uses Better Advertising's Assurance Platform without the need to visit each company site individually. An advertising icon of a lowercase "i" in a triangle will direct users to more information about online data collection.

The advertising industry wants to remain “self-regulated” and the fear is that if the FCC presses ahead with its moves that will be undermined. Initial participants in the partnership include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount and Turn.

A partnership spokesperson said Google and Yahoo "have been in touch" with the group, but referred eCRM Guide to the companies for further comment.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments