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BBC to partner with MySpace


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commercial arm of the British Broadcasting Corporation will partner with MySpace to make some of its content available on the social networking Web site.

The companies will share advertising revenue on a deal which will see the BBC syndicating content. The deal is similar to what the BBC operates on YouTube. BBC content has proven extremely popular on YouTube and been getting millions of hits.

The BBC sees such deals as a way of getting its content out to younger viewers.
Last modified on 25 January 2008
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