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Friday, 07 January 2011 11:05

Microsoft needs Arm

Written by Nick Farell

arm_logo


Says ARM
While some are wondering what Microsoft is doing by trying to shove its operating system onto Arm chips, the Cambridge chip-maker claims that it has no choice.

ARM's president Tudor Brown told Reuters that Redmond's plan to make Windows compatible with ARM Holdingschip designs will help the software giant establish a major presence in smartphones and tablets. Redmond has not made much of an impact in the mobile market, dominated by Apple, Google and RIM.

However Brown said it was not too late, and Microsoft has always recognised that there was a time when it would have to do more than just support x86. Brown said that Arm had been coaching and cajoling Microsoft for some time.

ARM licenses its processor architecture to companies like Marvell and Qualcomm who use it to make chips that have come to dominate the smartphone market. While Arm chips are everywhere in the mobile market, Intel, a long-time Microsoft ally, has also had little success getting into smartphones and tablets because its processors are viewed as less energy-efficient than ARM-based chips.

"Microsoft needs ARM to have any chance of playing in that (mobile Internet) space," Brown said.


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Comments  

 
-6 #1 EVOXSNES 2011-01-07 12:14
Windows and ARM...

Arm and a leg comes to mind
 
 
-8 #2 GhostOfSparta 2011-01-07 12:46
I'd say it's the other way round: ARM needs Microsoft.

With Windows running on ARM hardware, it will become harder and harder for Intel (and AMD) to sell their stuff.
 
 
+2 #3 Jurassic1024 2011-01-07 16:12
Quoting GhostOfSparta:
I'd say it's the other way round: ARM needs Microsoft.

With Windows running on ARM hardware, it will become harder and harder for Intel (and AMD) to sell their stuff.



There is room for all 3 chipmakers. Intel, AMD, and ARM.

To run on ARM hardware, Windows needs to be compiled to run on the ARM Architecture. Intel and AMD have nothing to worry about, because each chipmaker have their own markets, so no one is stepping on the others toes.

Intel/AMD = Desktop, Server, Laptop
ARM = Phones and Tablets.

http://www.bbc.co.uk/news/technology-12124887
 
 
-5 #4 gamoniac 2011-01-07 17:00
Quoting Jurassic1024:
There is room for all 3 chipmakers. Intel, AMD, and ARM.

...

Intel/AMD = Desktop, Server, Laptop
ARM = Phones and Tablets.

...


Well, that is the argument these days. The line between x86 and ARM are blurring. To be pragmatic, in a year or two, common consumers with limited resource may choose between a low-end laptop or a mobile device.

What is interesting is, Windows 8 might give Microsoft a more integrated solution if the same code base runs on x86 (PC/laptops) and ARM (phones), compared to Apple's OS X for computer and iOS for iPhone. I am not an Apple expert, but I don't think OS X and iOS have the same root. Someone correct me if I am wrong.
 
 
+7 #5 GhostOfSparta 2011-01-07 17:02
Quoting Jurassic1024:
To run on ARM hardware, Windows needs to be compiled to run on the ARM Architecture.



OK, so what? I don't see your problem? Microsoft is already working on this: Windows 8 will run on ARM too.



Quote:
Intel and AMD have nothing to worry about, because each chipmaker have their own markets, so no one is stepping on the others toes.

Intel/AMD = Desktop, Server, Laptop
ARM = Phones and Tablets.


And that will NEVER EVER change you think? You'll be surprised ... ;-)
 
 
+5 #6 Bl0bb3r 2011-01-07 18:22
gamoniac and GhostOfSparta, you're both implying that AMD and Intel will just stand still and let ARM take over... that's naive!

The only advantage ARM has is low power usage... that advantage will also be available on the x86 chips sooner or later with the added benefit of higher processing power.

Bobcat is only the beginning, there will be even lower powered chips coming in the next years.
 
 
-2 #7 Jurassic1024 2011-01-08 15:14
Quoting GhostOfSparta:
Quoting Jurassic1024:
To run on ARM hardware, Windows needs to be compiled to run on the ARM Architecture.



OK, so what? I don't see your problem? Microsoft is already working on this: Windows 8 will run on ARM too.



Quote:
Intel and AMD have nothing to worry about, because each chipmaker have their own markets, so no one is stepping on the others toes.

Intel/AMD = Desktop, Server, Laptop
ARM = Phones and Tablets.


And that will NEVER EVER change you think? You'll be surprised ... ;-)



yea, cuz everyone that was running Core 2's or Phenoms a couple years ago are running Atom on the desktop now right?
 
 
-3 #8 Jurassic1024 2011-01-08 15:15
Quoting GhostOfSparta:
Quoting Jurassic1024:
To run on ARM hardware, Windows needs to be compiled to run on the ARM Architecture.



OK, so what? I don't see your problem? Microsoft is already working on this: Windows 8 will run on ARM too.



Quote:
Intel and AMD have nothing to worry about, because each chipmaker have their own markets, so no one is stepping on the others toes.

Intel/AMD = Desktop, Server, Laptop
ARM = Phones and Tablets.


And that will NEVER EVER change you think? You'll be surprised ... ;-)



they are called markets for a reason. unless you think Tegra 2 is gonna threaten the desktop... btw, have you seen the size of a SoC?
 
 
-7 #9 Jurassic1024 2011-01-08 15:22
Quoting Bl0bb3r:
gamoniac and GhostOfSparta, you're both implying that AMD and Intel will just stand still and let ARM take over... that's naive!

The only advantage ARM has is low power usage... that advantage will also be available on the x86 chips sooner or later with the added benefit of higher processing power.

Bobcat is only the beginning, there will be even lower powered chips coming in the next years.


Bobcat? lol ARM will take over what?! there has to be something to take first. Intel and AMD aren't in the SoC business ffs. same reason Ford doesn't compete in the supercar market. it's not what they do.
 
 
+4 #10 Jurassic1024 2011-01-08 15:27
you guys need to stick with desktop x86 CPU's, because anything non-x86 is out of your league. it's plain as day that you know nothing.

and go google what a market segment is.

next you'll be saying Kia needs to build a supercar to compete as a car company.
 

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