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Wednesday, 19 January 2011 12:11

Windows Mobile 7 will upset the status quo

Written by Nick Farell
windows_mobile

Ovum warns not to write off Microsoft's operating system
Beancounters at the analyst outfit Ovum have warned not to write off Microsoft from the mobile market. The outfit said that Windows Phone 7 (WP7) will ‘upset the status quo' in the smartphone market in 2011.

Ovum claimed that WP7 will be the fastest growing platform which is a little contrary to what the other analysts say but is in like with what Microsoft has been expecting. Ovum said that Android will overtake iPhone as the favourite OS with mobile developers by the end of the year, perhaps indicating that while WP7 could grow quickly, Android is likely to have a good year too and continue its rapid growth.

Microsoft VP Joe Belfiore has previously said it will take certainly more than a couple of months before WP7 is profitable and has a good smartphone market share. There is a chance that WP7 could enjoy a burst of growth if cheaper handsets take off. The eagerly anticipated update to the current OS, called Mango is also expected soon, but it is a long way away from Ovum's dramatic prediction coming true.


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+23 #1 Exodite 2011-01-19 12:35
WP7 is certainly an interesting OS, sadly it comes off an an iOS for people that don't want to buy Apple.

Sure, the platform isn't quite as limited but it's just as locked-in.

* Monolithic market subject only to Microsoft's own rules and whims.

* Propriety syncing software.

* Very limited hardware choices.

The reason Android is doing so well is that it took an entirely different approach, akin to what Microsoft does in the desktop space.

Much as we dislike platform evangelists/trolls, or their counterparts the doomsayers, I reckon the most telling trait of WP7 is that people just don't give a shit.

No matter how you look at it that spells trouble.
 
 
-14 #2 Greg4422 2011-01-19 12:43
WP7 doesn't stand a chance in hell of beating Andriod... WP7 user interface is butt ugly
 
 
+10 #3 3doog 2011-01-19 16:09
Quoting Greg4422:
WP7 doesn't stand a chance in hell of beating Andriod... WP7 user interface is butt ugly


Have to disagree on this one, I think WP7 have the best looking GUI so far
 
 
-2 #4 hellfire 2011-01-20 13:54
"fastest growth"? well if it will grow from 0.1% to 1% its like 10 times :D android and iOS will never grow 10 times with their 20+ percent or whatever they got :P
 
 
+1 #5 DazzXP 2011-01-20 20:44
I liked WP7 but was too restrictive much like IOS. Still think Android is the best OS yet, most certinly not the most reponsive however.
 

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