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Wednesday, 09 February 2011 11:08

AMD admits benefiting from Intel's chipset woes

Written by

As if it weren't already obvious
As if it wasn't clear already, AMD announced Tuesday that it is benefiting from Intel's Sandy Bridge cock-up.

AMD VP of Product and Platform Marketing Leslie Sobon told Dow Jones Newswires that customers are turning to AMD in droves as a result of Intel's SATA bug.

"Some retailers have had to take things off their shelves, so they call us to ask what they could get from our OEMs that's similar. And OEMs are asking us for product, as well," Sobon said.

Not only has the Sandy Bridge caused a dent in Intel's forecasted Q1 revenue and profit, but it's clearly damaging the company's Core i brand and new Sandy Bridge processors. As we said earlier, Intel planned a very aggressive timetable for the transition to the new architecture in 2011 and the plan was to significantly reduce the share of Socket 1156 products towards the end of the year. These plans could be affected by several weeks if not a couple of months.

Also, Sobon is upbeat on AMD's new Fusion APUs. She noted that customers were buying more low-end Fusion chips and they were making inquiries about the new products, particularly for the mainstream notebook market. However, AMD's Llano APU won't be ready until the summer and at the moment chipmaker lacks new products to fill the void created by Intel's bug, making it difficult for AMD to capitalize on Intel's woes over the next couple of months.

More here.
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+31 #1 Regenweald 2011-02-09 12:10
True statement, very obvious benefit indeed, but I wish that AMD had a schedule where at least one of the BD/Llano duo had launched alongside SB. As things stand now AMD still is not truly capitalizing on the SB void as it has no comparable new product on the market.

With the expected performance of BD and the features of the accompanying chipset, if Bulldozer were already on the market, i don't think Intel would have recovered from their mistake till 2012.

As for AMD, they have a great new arch,a great new product lineup, now all they need to work on is time to market.
+14 #2 turingpest 2011-02-09 14:00
"they have a great new arch" how do you know?
+16 #3 DarkPhoenix 2011-02-09 14:34
It's revealing, when a company only sees interest in their products, because of their competitors screw up...
+8 #4 Boomstick777 2011-02-09 15:33
Im not sure how AMD can benefit from Intel have a sata port problem. Sandybridge is the best performing CPU out AMD have nothing to match it. Intel have respsonded to this motherboard problem very well, replacing faulty boards at no cost to the consumer, if anything makes me like Intel more?

2600K at around £250 out performs the previous best cpu the 980x and that cpu costs nearly £1000. Sandybridge is easily the best value CPU around, people will remember Intels awesome customer support rather than a sata port design error...
-16 #5 Boomstick777 2011-02-09 15:38
Give me a 1155 motherboard with dodgy sata ports and a sandybridge cpu over anything AMD have any day off the week.

Ivybridge is announced to support 1155 now aswell, so people with faulty boards can simply get it replaced for a nice shiny brand new motheboard in April or later and look forward to 22nm Ivybridge CPU support. If anything I would be searching for a faulty 1155 right now, not often you can get the board swapped out for free a few months or even later (if your smart) into its life cycle. Seems people are over reacting to this problem, you can always buy a sata port bracket and just avoid using the faulty ports lol
-16 #6 Zone 2011-02-09 16:20
Quoting DarkPhoenix:
It's revealing, when a company only sees interest in their products, because of their competitors screw up...

Trololololol but trying way to hard :(
+12 #7 DazzXP 2011-02-09 18:11
Well working for HP under a defence contract, the loss of service to replace parts for a server will cost HP millions Now if such data was currupted or lost it will cost far more then millions, which is pretty much poket change. So for businesses that move to Intel Sandybridge will cost far more then the investment. You are thinking of the end user where they won't mind loss of some data but when you are selling to end users like Dell and HP, it will cost millions, to ship systems back replace the board and send it back as well as customer complaining that they have had no system for 5 days or longer, the extra workload on the staff to have the system swapped out. The costs to businesses are beyond your wildest dreams!
-15 #8 Boomstick777 2011-02-09 19:08
Why would a business that is running servers choose a chipset with only 6 sata ports anyway. Server usage would require more than that? Also why would new business have run out and all bought sandybridge when they have only been out since Jan 11 and sales stopped Feb 11. I highly doubt many bussiness and office use required sandybridge top end PC's. This sata port error only really affects home end users.

Pre built systems, laptops etc will only ever use the two sata 6gbs ports that are unaffected anyway, and Intel continues to sell to those types of laptops etc to the consumer becausce the faulty ports will never be used in laptop or certain build scenario..
+7 #9 Memristor 2011-02-09 19:09
Quoting DazzXP:
Well working for HP under a defence contract, the loss of service to replace parts for a server will cost HP millions Now if such data was currupted or lost it will cost far more then millions, which is pretty much poket change...

I highly doubt that any company is choosing Sandy Bridge in a production environment at this point. Any sane IT person would test a new platform for several month before deploying it in a productive system.
-8 #10 DazzXP 2011-02-09 19:50
there are many reasons, lower thermal, less power, less reliance on air con to keep systems cool means denser clusters, less drain on UPS. A fast processor with 100’s of thousands of requests at the same time, high speed virtualisation. Google is another one that relies on new technology to get things done. However the fact of the matter with the recent issues this has put businesses off of sandy bridge as such are looking for other alternatives. Businesses choose intel for their systems was for their reliability in the past few decades, they are still wary of AMD for reliability.

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