Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 31 January 2008 11:28

Toshiba to air HD DVD ad during Superbowl

Written by David Stellmack

Image

No HD DVD fire sale


Toshiba
seems to be throwing everything that it can at the Blu-ray camp in what some are describing as a last ditch effort to change the perception that HD DVD is dead. The latest news is that Toshiba will spend big bucks to air a 30 second advertising spot promoting HD DVD during the Superbowl. Some analysts are suggesting that it is too little too late, and that minds are not going to be changed by a single ad.

In a bit of good news for Toshiba or a bit of gun jumping… you will have to decide which it is. The rumors that started to circulate that Circuit City would be discontinuing their sales of HD DVD and they would be clearancing out the remaining HD DVD players they had in stock seem to have been a failure to communicate. According to Circuit City, the pictures of clearance signs on HD DVD players were a “pricing error” and they denied that they have pulled the plug on HD DVD. Circuit City is claiming that they will continue to make both formats available.

The recent price cut by Toshiba does seem to be making an impact, as the sales of HD DVD standalone players is on the rise. While the price cuts last week did narrow the gap, Blu-ray still is enjoying a 2 to 1 advantage in player sales over HD DVD, but that is much better than the 9 to 1 numbers that came in prior to the price cuts.

Toshiba also seems to be the beneficiary of some positive press for its HD-A35 high-end HD DVD player. The HD-A35 has received some very good reviews, with reviewers commenting that the player is an excellent upconverting DVD player. And now that it is 50% off, it makes the player an excellent value with incredible performance for the money.

Last modified on Thursday, 31 January 2008 12:02

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments